OUGD505 - Studio Brief 02 | Design Practice 2 | Briefing

Context: In a professional contact your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work and its personality,tine of voice and creative concerns. 

The aims of this module are:

To identify, explore and develop areas of practical, technical and conceptual research in order to produce a body of creative / professional relevant work.

To develop specialist knowledge of individual design practices and independent approaches to the investigation of self determined solutions to design briefs.

To develop a practical, theoretical and conceptual understanding of technical abilities and their effective application to individually identified design problems.

To embed an awareness of the social, cultural, ethical and commercial roles of graphic design and their relationship to an increasingly individual creative practice towards.

To develop professional level presentation/communication skills through the selection and use of appropriate content and media.

In Summary: 

Develop specialist knowledge of individual design practices. 

Develop independent approach to the investigation of self determine solutions. 

Practical, theoretical and conceptual understanding of technical abilities and their effective application.

Awareness of the social, cultural, ethical and commercial roles of Graphic Design. 

Develop professional level presentation/communication skills. 

Delivery Methods: 

• Oral Briefings 
• Studio Activites 
• Lectures 
• Workshops 
• Peer Evaluations 
• Individual Tutorials 
• Group Work 
• Critiques 
• Evaluations
• Individual Work 
• Presentation 

Studio Brief 01 - PUBILC SPACES IN LEEDS 

The uses and (sometimes) abused of public spaces do much to communicate the identity and character of cities. Across Leeds there is a huge list of events that take place within its public spaces that range from carnivals, concerts, markets, exhibitions, parades, sports events, protests, happenings, flash mobs, etc. 

Your task is to research the various events happenings that have occurred in Leeds and helped shape the city; then choose one that will become the focus for an A3 traditional print that celebrates this event. 

You can choose any event whether it was organised or impromptu but it must be celebratory in tone. 

Your A3 print must use obit traditional print methods (minimum of two colours/finishes). The prints will be 

exhibited in the level 4/5 exhibition in May. 

Think visually, explore both literal and lateral responses. 

Explore working with text and image, both combined and separately. 

Consider age various technique and processes that are available to you and their suitability for conveying or re-enforing the idea that you are trying to communicate. 

Deliverables: 

Final print (analogue A3 print). 

Five A3 design boards that provide a condensed overview of your research, process and design decisions. 

Documentation of your development via postings yo your Studio Practice blog. 

Studio Brief 02 - PRODUCT RANGE DISTRIBUTION

Examine Graphic Design outputs relating to social, political and ethical change. 

Aim to increase your awareness of historical examples plus contemporary practice that is responsive to the 21st Century issues. 

Be sure to note the relationship between medium and message. 

You should then produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to your own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by your preferred content or, indeed, those that reflect your own ideologies, concerns and/or ambitions. 

This brief is in two parts - 

Part 1: Based on the introductory workshops, develop a practical, visual and contextual investigation of a specific subject. 

You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. 

Your research and development of this part of the brief should be documented on apropriate blogs and will be presented as part of your interim concept pitch. 

Part 2: Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstration your ability to tap into the market potential for socially, politically and ethically-driven design. 

This output should still work within the broader creative and professional contexts of Graphic design but could be based around ideas of awareness or protest. 

Examples of potential deliverables include (but are not limited to): 

• materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more 'guerilla' approach) 
• a poster series 
• a booklet/publication/manifesto
• a web/digital platform 
• placards, banners or a set of badges 
• a range of products or merchandise that communicate your identified core message. 

Your contextual research, critical observations and reflective evaluations should be documented on your Studio Practice blog and summarised within reflective content that supports your design submission. 

Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice.