OUGD603 | Extended Practice | Brief 01 | Research | The Bear And The Stars Logo Design

Inspiration & Research
Before commencing this brief it is essential to begin looking at previous and current bear logo designs. This will help narrow down which particular bear designs are more appropriate for smaller icon/thumbnail for her Youtube channel initially and potentially her professional website.

The recurring theme of a bear logo is that majority of them are: bold, simple, have at least one to three colours, the face of bear, silhouette of the bear, a paw print and the name of their brand. For example: WWF.

By referring back to these different types of bear logos we (collaborative partner) will individually sketch out bears shapes, northern lights, stars and moon shapes and try to comply them together. These will be share via the google drive so both of us will be able to access, preview and edit each of our designs.

Personal Ideas from other bear logo designs

The client is a huge fan of disney especially the animation called 'Brother Bear' which was mention during the briefing. This is why it was requested by the client that a bear is put on the logo as inspiration to the animation business and degree. Therefore by taking account of this particular interest I will account this to the draft sketches of the logo design. Below are images of the brother bear animated character and the logo for the movie. This is inspiring for creating a bear logo as I can take the way a bear positions and sketch it out.

Brother bear character

Disney's Brother Bear logo

The illustration on the left hand side will also help influence my sketches for the bear design. This is especially due to it having all the elements that the client has request for her logo design.

Northern light colours

Below are the two collected images of the Northern lights. Due to the request of the client the colour scheme must be Black, blue and greens. Nevertheless there are other colours within the Northern lights that can be experimented with.

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