Skip to main content

OUGD603 | Extended Practice | Brief 01 | Research | The Bear And The Stars Logo Design

Inspiration & Research
Before commencing this brief it is essential to begin looking at previous and current bear logo designs. This will help narrow down which particular bear designs are more appropriate for smaller icon/thumbnail for her Youtube channel initially and potentially her professional website. 

 The recurring theme of a bear logo is that majority of them are: bold, simple, have at least one to three colours, the face of bear, silhouette of the bear, a paw print and the name of their brand. For example: WWF. 


 
By referring back to these different types of bear logos we (collaborative partner) will individually sketch out bears shapes, northern lights, stars and moon shapes and try to comply them together. These will be share via the google drive so both of us will be able to access, preview and edit each of our designs. 

Personal Ideas from other bear logo designs
The client is a huge fan of disney especially the animation called 'Brother Bear' which was mention during the briefing. This is why it was requested by the client that a bear is put on the logo as inspiration to the animation business and degree. Therefore by taking account of this particular interest I will account this to the draft sketches of the logo design. Below are images of the brother bear animated character and the logo for the movie. This is inspiring for creating a bear logo as I can take the way a bear positions and sketch it out.  

Brother bear character
Disney's Brother Bear logo 


The illustration on the left hand side will also help influence my sketches for the bear design. This is especially due to it having all the elements that the client has  request for her logo design. 

Northern light colours
Below are the two collected images of the Northern lights. Due to the request of the client the colour scheme must be Black, blue and greens. Nevertheless there are other colours within the Northern lights that can be experimented with.







Labels:

Comments

Post a Comment

Popular posts from this blog

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final  submission for the live brief - Secret 7. I particular favoured this design as it really  portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism  of the star is similar to a heart of the person who is going through a heart break thus this  is similar feeling when the break bit is being cracked like glass. The glass look makes it  highlight that the person’s heart is very sensitive and weak and the colours of the different  shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star  which has broken the heart...
Post a Comment
Read more

Objectivity - Subjectivity

Evaluation: Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut. Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to d...
Post a Comment
Read more