Skip to main content

OUGD603 | Extended Practice | Brief 01 | Research | The Bear And The Stars Logo Design

Inspiration & Research
Before commencing this brief it is essential to begin looking at previous and current bear logo designs. This will help narrow down which particular bear designs are more appropriate for smaller icon/thumbnail for her Youtube channel initially and potentially her professional website. 

 The recurring theme of a bear logo is that majority of them are: bold, simple, have at least one to three colours, the face of bear, silhouette of the bear, a paw print and the name of their brand. For example: WWF. 


 
By referring back to these different types of bear logos we (collaborative partner) will individually sketch out bears shapes, northern lights, stars and moon shapes and try to comply them together. These will be share via the google drive so both of us will be able to access, preview and edit each of our designs. 

Personal Ideas from other bear logo designs
The client is a huge fan of disney especially the animation called 'Brother Bear' which was mention during the briefing. This is why it was requested by the client that a bear is put on the logo as inspiration to the animation business and degree. Therefore by taking account of this particular interest I will account this to the draft sketches of the logo design. Below are images of the brother bear animated character and the logo for the movie. This is inspiring for creating a bear logo as I can take the way a bear positions and sketch it out.  

Brother bear character
Disney's Brother Bear logo 


The illustration on the left hand side will also help influence my sketches for the bear design. This is especially due to it having all the elements that the client has  request for her logo design. 

Northern light colours
Below are the two collected images of the Northern lights. Due to the request of the client the colour scheme must be Black, blue and greens. Nevertheless there are other colours within the Northern lights that can be experimented with.







Labels:

Comments

Post a Comment

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...
Post a Comment
Read more

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...
Post a Comment
Read more

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...
Post a Comment
Read more