Skip to main content

OUGD603 | Extended Practice | Brief 01 | The Bear And The Stars Logo Design

The Brief
Collaboration with Yaqub Mir - BA (Hons) Graphic Design from the University of Bolton Second Year Student
Outlines:
Redesign a logo for 'The Bear And the Stars' — A third year University student Jodie Sech from the University of Lincoln requested for a new identity logo and banner design to update her Youtube Channel. In addition her professional animation website, social media and portfolio. 

Timeframe: 
1 to 3 months : November - February.

Considerations:
The client request for the following in the redesign of the 'The Bear And the Stars' logo.
  • A bear looking up at the northern lights
  • Must include stars
  • Moon 
  • Colour scheme: Blue, greens and blacks
  • Typeface preferably sans serif - similar to the one on Youtube Channel
  • Size and scale of the thumbnail, icon and so on (e.g. profile picture)
Who is the intended target audience?
  • The new logo is made to attract new potential subscribes and business partners.
What are the deliverables?
  • Logo design 
  • Youtube banner 
  • Business card mock-ups
Current logo on Youtube Channel:
Below is a screenshot of the client's Youtube channel from the image the main profile picture are mountains with northern light and the banner is just a simple sans serif typeface with some stars. 

 The potential outcome of this new logo design will be build up the Youtube channel and  attract potential subscribes/collaborations. This logo should be able to reflect on her work and her profession to a wider audience. 
Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more

OUGD603 | Extended Practice | Brief 09 | Development - Sketches & Ideas | OOHDEER Brief - Pitch A Papergang competition!

Inspirations By considering examples from previous Papergang boxes, Paperchase's Collection and Muji's minimalistic approach. Japanese origami has greatly inspired the theme for the Papergang box.  The images below convey the influence of the decided theme/pattern for the Papergang box. Both Origami Cranes and Stars are very simple yet vividly attractive especially how both origami pieces are three-dimensional. This could be an authentic and popular trend for stationary products.      Initial Sketches The initial sketches are illustrations versions of the origami stars and cranes from the images above. The idea of these illustrations were to make them imitate the real origami pieces by keeping them three dimensional yet  emblematic . The stars and cranes can be more distinguishable this way for consumers to recognise them to the real origami.  Illustrator Vectors After deciding which illustrations looked ideal  as the r...
Post a Comment
Read more