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OUGD603 | Extended Practice | Brief 01 | The Bear And The Stars Logo Design

The Brief
Collaboration with Yaqub Mir - BA (Hons) Graphic Design from the University of Bolton Second Year Student
Outlines:
Redesign a logo for 'The Bear And the Stars' — A third year University student Jodie Sech from the University of Lincoln requested for a new identity logo and banner design to update her Youtube Channel. In addition her professional animation website, social media and portfolio. 

Timeframe: 
1 to 3 months : November - February.

Considerations:
The client request for the following in the redesign of the 'The Bear And the Stars' logo.
  • A bear looking up at the northern lights
  • Must include stars
  • Moon 
  • Colour scheme: Blue, greens and blacks
  • Typeface preferably sans serif - similar to the one on Youtube Channel
  • Size and scale of the thumbnail, icon and so on (e.g. profile picture)
Who is the intended target audience?
  • The new logo is made to attract new potential subscribes and business partners.
What are the deliverables?
  • Logo design 
  • Youtube banner 
  • Business card mock-ups
Current logo on Youtube Channel:
Below is a screenshot of the client's Youtube channel from the image the main profile picture are mountains with northern light and the banner is just a simple sans serif typeface with some stars. 

 The potential outcome of this new logo design will be build up the Youtube channel and  attract potential subscribes/collaborations. This logo should be able to reflect on her work and her profession to a wider audience. 
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