Skip to main content

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design
Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples. These choices are made by the clients. 


Business card mock-ups

Product mock-ups

Hairdresser's store sign mock-up


Feedback from client

"We were very pleased and satisfied by how quickly and efficiently Katie worked and  designed the logo for us. Everything was delivered on time. Katie always communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, she always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme). To conclude the final results were great. I would highly recommend Katie, given my experience with her. We are both very excited to rebrand our hairdresser logo in a physical format". 
- Ed's Hair Manager, Mike Messenger. 

Evaluation
In conclusion the design process of redesigning the hairdresser's logo 'Ed's Hair' was challenging yet rewarding. Initially sketching the 'Ed's' logo was very easy as the client knew what they wanted and ideally needed for their new logo design. They outline clear instructions of their logo thoroughly. By regarding to current hairdresser's logo designs online it was inspiring and helpful as it help guide though what elements are needed. 

By using Facebook messenger as a media sharing platform to share the development of the logo designs to the client, this was beneficial for the both of us. We were all able to communicate efficiently due to this platform as it can take big files where as Email Inboxes need to be cleared to allow bigger files to reach through. There were times that the client would not responded straight away depending on how busy the hairdressers were. I would have to message them again to respond. Due to the lack of communications it was difficult to develop the logo in a moderate rate, thus the time scale and deadline was either extended or altered.

There was a slight disagreement with the colour scheme change as they originally preferred their current colour scheme. However, after explaining clearly and concisely the reasons why the colour change is more adequate to their salon they understood and agreed with the design change. The clients adored the idea of bring 'Brazilian' aspects to the new logo design as the diamond shape of the Brazilian flag was used for their new outline and pattern theme of their logo and business card mock-ups. 

However, the most hardest part of the design process was creating the hairdresser's store mock-up signage. This was due to my lack of Photoshop skills to make the logo look realistic and physical. This was a major obstacle to the brief as it took many trials and errors to get it as close to a real signage as possible. 


Overall, the brief enjoyable yet demanding. The reason of this is that there were many times that the client and I would have disagreements with the design. Despite of this we were able to understand why we had these disagreements and were able to corporate with each others feedback for a more ideal and suitable logo design for the client. The communication between the client was to and fro due to their individual commitments and the lack of efficiently responding immediately. Therefore insinuating or sending a message to remind them to provided me with some feedback on the design was vital. The process of the design did run over the initial deadline about a week. But in the end the final design and business card mock-ups were successful. To conclude, working with a client can be difficult yet stressful at times but there is always a solution to work and communicate effectively when considering their individual commitments (running business and hours they work). 

Comments

Popular posts from this blog

Objectivity - Subjectivity

Evaluation: Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut. Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to d...

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final  submission for the live brief - Secret 7. I particular favoured this design as it really  portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism  of the star is similar to a heart of the person who is going through a heart break thus this  is similar feeling when the break bit is being cracked like glass. The glass look makes it  highlight that the person’s heart is very sensitive and weak and the colours of the different  shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star  which has broken the heart...