Skip to main content

OUGD603 | Extended Practice | Brief 02 | Development 3 | Ed's Hairdressers Logo Design

Secondary Development
In this secondary development stage as following the previous feedback from the client. I experimented with the two chosen appealing colour schemes. Various shapes for the outline  of the Ed's logo were also experimented (diamond, rectangle and circle). The typefaces used for the 'Hair' were Futura Medium, Montserrat Light and Medium, Eurostile, and Alcubierre.

 Below are examples of the experimentations - Whilst using the colour black for the main colour for the logo type, this colour was more difficult to see between the purple and blue and purple background. Therefore the colour white made the 'Ed's' more noticeable against the darker colours. 

Development - apostrophe design
Underneath are the logo designs with the apostrophe included. Different shapes and sizes of apostrophes designs have been combined with the logos. The thickness, thinnest and depth helps consumers to recognise the logo, pronounce it and the grammatically aspect. 





Development - White colours
As shown below the colour white for the main logo made all the other colours of the logo more appealing to the eye. 

Feedback - Client
  • Overall preferred the logos with the 'Hair' next to the main logo title 'Ed's'.
  • They both like both colour schemes, the hairdresser really liked the new colour scheme (blue and purple mix) - request the 'Ed's and Hair' can be coloured in a silver colour. 
  • They like the idea of the diamond shape is inspired by the Brazilian flag shape. They would like this to be a consistent theme for their brand. 
  • Requested for the logo 'Ed's' to be slightly smaller and the 'Hair' typeface that they liked was the one on the top right hand corner (Futura).
  • The overall, 'Ed's' logo design like preferred was the curved and joined up logo design. This will be further experimented. 
  • The other logo design specifically the letter 'M' reminds them of macdonald's logo. 
By taking these considerations that the clients has provided me I will try to correct them as close to their ideal logo that they would like. 

Further Development

Silver and White logo

Silver logo

Silver and white logo update without
the letter 'e' sticking out of the letter 'd'

Pattern design
To continue the consistent inspired diamond shape inspired by the Brazilian flag. Experimentations have been produce for this diamond pattern designs. The colour scheme for the diamond shape are silver and gold. 

Below are some examples: 

 



Business cards & Pattern mock-ups
During this development stages of producing some business cards mock-ups with the new logo and diamond pattern pattern for the hairdressers and how the combination of the pattern and new logo will look like. 

Front design




Back design
Information included in the back of the card: 
  • Senior Hair Stylist Name : Ed Mascarenhas
  • Address : 13 Bramhall Ln S, Bramhall, Stockport SK7 1AL
  • Phone Number : 0161 439 8058
  • Website : edshair.co.uk
The letters meaning: 
  • P - Position 
  • N - Name 
  • T - Telephone 
  • W - Website





Feedback from Client:
  • They really liked the full three diamond colour shape compared to the others. 
  • They did not understand the single lettering until explained. This may be a problem for consumers to understand when reading or using the card. 
  • Typefaces and logo were highly praised.



Final chosen front and back business card designs:
By using the feedback I then completed the first set of the new logo design back to the client and they were very pleased with the results.

Front

Back

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Type in Context - Final Indesign Layout

After the trial and error of printing the pages with my first intial scrapbook concept. I decide to change the layout of my  pages as the first layout was difficult to work with when adding text.   Instead I did a layout like this (images are below) the text and photographs are in more of a consistent and organised scale. My peers gave me advice on what text to put within my publication pages, they said facts and figures will be interesting as it will relate to the photographs. Because of adding more photographs/text to the pages of the publication, I therefore had to add more pages. So in the end, there was about 30 pages in my publication. Overall, the images on the Indesign preview look decent and I will print this out within the Digital Print room’s paper stock. 
Post a Comment
Read more

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final  submission for the live brief - Secret 7. I particular favoured this design as it really  portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism  of the star is similar to a heart of the person who is going through a heart break thus this  is similar feeling when the break bit is being cracked like glass. The glass look makes it  highlight that the person’s heart is very sensitive and weak and the colours of the different  shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star  which has broken the heart...
Post a Comment
Read more

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...
Post a Comment
Read more