Skip to main content

OUGD603 | Extended Practice | Brief 03 | Initial Ideas & Feedback | BBC (Our Generation) - Life being British Born Chinese

Brainstorming ideas for Brief


Initial Ideas
During our group discussion with Leah (collaborator) we brain stormed some potential ideas that we collected together which we could possibly produce for our brief outcomes. The initial idea was to creating a publication regarding the British-born Chinese individuals like ourselves to celebrate our culture. In addition for a BBC perspective this can become personal project for us as our time at university was place for the two of us to embrace our cultures. We also want the publication to contain tidbits and some interviews regarding matters, but keeping it to a humourous undertone or one that is not that formal.

Feedback - collected by Leah

  1. Prefer polaroid as a medium for photograph because it’s not structural in comparison to photographs taken in the studio setting; not serious, not magazine style.
  2. I think quotes from conversations will be better to use for the content rather than questions and answers.
  3. A picture says a thousand words, so it’s important where you photograph and how well you photograph.
  4. Things that would be interesting to know: how you integrated into the different cultures, how you adapt (e.g. special supermarkets).
  5. What culture you’re trying to show; it’s more what you want us to know.
  6. Fun and positive light.
  7. Maybe having a small theme that can be a thread for the publication.

Comments

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...

Study Task 01: DAY 1 - Collaborative Branding: Burflex

In this Study Task we got selected into small group to rebrand a logo from a chosen company that we got given. The focus of this Study Task, is working collaboratively with the group to reproduce a current logo of a company to more of an appealing one. We had to effectively communicate the market, target audience and a sector in a contemporary context. By figuring out the most suitable typeface as a starting point and only working with typography only with out changing it. The company brand my group got to rebrand was the ' Burflex (Scaffolding) Ltd '. At first we did some research on the company and they offer a variety of services, these are: Debris Netting Rubbish Chutes  Layher Protect  2D and 3D CAD design   SELECTING A TYPEFACE   After researching the important facts based on the company's background, history and purpose, we then researched into the Six Vignelli's typefaces, these are: Garamond Bodoni Century Expanded Futura  Times R...