Skip to main content

OUGD603 | Extended Practice | Brief 06 | Final Design & Evaluation | YCN Student Awards 2017/18 - KFC Bucket Design

Final Designs
Below are the final designs for the KFC Bucket design. These are the choices which I believe that are appropriate to the KFC outcomes. The reason of uploading two designs was because it is optional to upload more than one design to the competition brief and there was a draw between the final two designs. The template from the YCN KFC brief was used to help structure my vector and illustration designs. The metallic bucket the stickman could be foiled to make it an limited addition. 










Submission - Email Confirmation from YCN



Evaluation
In conclusion the design process of the YCN's KFC brief challenging yet enjoyable. In the beginning of the brief, finding a concept/theme was the most difficult part of the bucket design. Especially looking at other entry designs via Behance. A lot of concepts were already made and taken, thus persuading my design to be completely different from the majority. By regarding to the entries design on behance was inspiring as it help break down why certain designs were design to help provide the family & friends to celebrate and eat together like their goals. 

By using these entries I was able to identify and acknowledged what recurring shapes, colours, and illustrative styles were the most appealing to the audience. Majority of the designs were very illustrative and cartoony. Therefore it is vital that the designs for my Bucket must consist of the same elements. The influence of my designs were from the Olympic coke cola bottles/cans. 

The illustrations of the stickmen were coloured in a rainbow colour to represent all people in society. I tried to make another special addition bucket which consist colours of red, white, black, gold and silver. The colour scheme was inspired by football world cup colours or uniform. As there is a lot of people who come together and celebrate football or sports as a whole.

Overall, I found this brief fun yet challenging. The reason of the challenging stages was that the brief was able to test my illustration and drawing skills. Thus digitalising them on Abode Illustrator and Photoshop. In addition I would do this kind of packaging competition brief again in the future if the opportunity comes. 

Comments

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...