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OUGD603 | Extended Practice | Brief 09 | Research | OOHDEER Brief - Pitch A Papergang competition!

Template of Papergang Boxes (Packaging)

Viewed in Adobe Photoshop
Research/images of Past Papergang Boxes via the PITCH A PAPERGANG! - THE BLOG





Inspiration & Research
When commencing this brief it is essential to begin looking at previous past Papergang box designs. This will help narrow down why these particular box designs were previous winners and put out as examples for the competition. The recurring theme of bright colours, illustrations, shapes have mostly been repeated within these images. Therefore it is important to find a similar concept which attracts stationary consumers. 

As the main audience of the Papergang box are stationary consumers it is significant to into popular specialised stationary brands. For example: Paperchase and Muji. 

 



Both brands are mostly renowned for their amount of stationary products. The style and variety designs are similar comparison to this competition briefs outcome. Paperchase's 'Collection' section or 'The Boutique Edit' are themes are 'exclusively hand picked by our buyers just for you.' 

 Paperchase's collections range from the following themes: Kawaii kool, Tiki Lounge, Contour, Botanical, Safari Summer, Refresh & Reboot, Fierce Female, Glitter & Sparkle, Peter Rabbit and Unicorns. The following consists of very alike designs to the competition brief. The bright colours and illustrative drawings designs are ultimately the selling point of these products. Very much like Paperchase ethos "the UK’s number 1 shopping spot for exciting and innovative design-led stationery. For over 40 years we’ve inspired with stylish stationery, unique greeting cards, distinctive gifts as well as quality art and craft materials." What they do.... "Always ready with fresh and inventive ideas, Paperchase is constantly bringing you new products with many new products launching in our stores and website every single week." 
 



Whereas the Brand, Muji has a more of a minimalistic yet stylish sophisticated stationary approach. MUJI's Philosophy of 'No Brand Quality Goods' - The concept was born of the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin). MUJI’s concept of emphasizing the intrinsic appeal of an object through rationalization and meticulous elimination of excess is closely connected to the traditionally Japanese aesthetic of “su” –– meaning plain or unadorned –– the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury.

 Even though this brand is more simplify and contemporary it is still a popular trend. Muji is also well known for the colour pens which stand out more than it's stationary selection. Their selection of origami paper has very beautiful and authentic papers which could be used as theme for the competition brief.
 



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