Skip to main content

OUGD603 | Extended Practice | Brief 09 | Research | OOHDEER Brief - Pitch A Papergang competition!

Template of Papergang Boxes (Packaging)

Viewed in Adobe Photoshop
Research/images of Past Papergang Boxes via the PITCH A PAPERGANG! - THE BLOG





Inspiration & Research
When commencing this brief it is essential to begin looking at previous past Papergang box designs. This will help narrow down why these particular box designs were previous winners and put out as examples for the competition. The recurring theme of bright colours, illustrations, shapes have mostly been repeated within these images. Therefore it is important to find a similar concept which attracts stationary consumers. 

As the main audience of the Papergang box are stationary consumers it is significant to into popular specialised stationary brands. For example: Paperchase and Muji. 

 



Both brands are mostly renowned for their amount of stationary products. The style and variety designs are similar comparison to this competition briefs outcome. Paperchase's 'Collection' section or 'The Boutique Edit' are themes are 'exclusively hand picked by our buyers just for you.' 

 Paperchase's collections range from the following themes: Kawaii kool, Tiki Lounge, Contour, Botanical, Safari Summer, Refresh & Reboot, Fierce Female, Glitter & Sparkle, Peter Rabbit and Unicorns. The following consists of very alike designs to the competition brief. The bright colours and illustrative drawings designs are ultimately the selling point of these products. Very much like Paperchase ethos "the UK’s number 1 shopping spot for exciting and innovative design-led stationery. For over 40 years we’ve inspired with stylish stationery, unique greeting cards, distinctive gifts as well as quality art and craft materials." What they do.... "Always ready with fresh and inventive ideas, Paperchase is constantly bringing you new products with many new products launching in our stores and website every single week." 
 



Whereas the Brand, Muji has a more of a minimalistic yet stylish sophisticated stationary approach. MUJI's Philosophy of 'No Brand Quality Goods' - The concept was born of the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin). MUJI’s concept of emphasizing the intrinsic appeal of an object through rationalization and meticulous elimination of excess is closely connected to the traditionally Japanese aesthetic of “su” –– meaning plain or unadorned –– the idea that simplicity is not merely modest or frugal, but could possibly be more appealing than luxury.

 Even though this brand is more simplify and contemporary it is still a popular trend. Muji is also well known for the colour pens which stand out more than it's stationary selection. Their selection of origami paper has very beautiful and authentic papers which could be used as theme for the competition brief.
 



Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

Studio Brief 02 - Licence to Print Money | History of Money & Banknotes Research

Money History The word money comes from the Latin 'Moneta' - which is the first Roman coinage that was minted at the temple of Juno Moneta in 344BC. Before coinage, various objects such as cattle, pig's teeth and shells had been used as money. For most of its history money has taken the form of coins made of precious metal. The money has had intrinsic value. Many of the units of modern money recall their origin in amounts of precious metal (e.g the pound sterling was originally the Roman pound (twelves ounces) of silver.) The Beginning of Banking in Britain In Great Britain, the modern age of banking began in 1640 when King Charles I, needed cash to pay the (English) army that he was raising against Scotland ( of which he was also King.)to seized the golf bullion that many merchants and nobles had placed in the Tower of London for safe-keeping. In 1642, a further warfare broke our with the English Civil War between the King and Parliament. London was the stronghol...
Post a Comment
Read more

Systematic Colour (Part 1) - An Introduction to Colour Theory

The session started by identifying if the red on the apple was really the colour red? Then Danny took us to a red circle and told us to stare at it for a while, he then quickly changed to slides to a white background and we could see the red circle faintly. Why is this? Then he should us a paragraph and asked if we could read them? And we could even though the letters are placed different in a word, we are able to read them. As our brain is remembering and is visually reading it. Also if the paragraph or background is in a different colour, we may or may not be able to read it. Here is some science based on how our eyes can see colours and transfer the different colours to the brain. The eye contains two kinds of receptors: RODS - Convey shades of black, white and grey. CONES - Allow the brain to perceive colour. There are three types of cones: TYPE 1: is sensitive to red-orang...
Post a Comment
Read more