Skip to main content

Objectivity - Subjectivity

Evaluation:
Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut.
Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to deliver the brand as it communicates the use of order visual hierarchy.

In conclusion, I think if I did more research into my colours that look appetising than unappetising (green) as it gave most people a mix feeling, and would probably make this logo more successful. Some people understood the outline of typography being like an American diner or even better suggesting it appears like icing on a doughnut. However, some didn't like the outline, as a more filled and bolder one would give more impact as a logo. I designed some packaging design with my logo on the Krispy Kreme products, however during the day of final presentation the images wouldn't open, but I believe it would of given a clearer visual of it as it would work on a big and smaller scale. Most liked the mixture of the Sans Serifs and Serifs as they help order visual hierarchy; it looks friendly and welcoming, which is an easy to approach.

My final typeface design is effective because they both are equally legible to read visually and physically. Like if there was a children’s book made for a blind child, the mum can read it out loud. Whilst the blind child can read along to with the Braille on it.

Overall, I personally believe that our presentation was a success as we had, images to support our development, sketches, digital work, lots of research based on the company's background, history and profession, colour chart, meaning of the chosen typography and images that were applied on T-shirts, banners and posters. Also our powerpoint was made excellent, thanks to one of my group members, it was clean, clear and organised so we could see and talk about each of us could the slides. What made it better was we didn't read from any script, thus highlighting how everyone in the group were working together, also I do believe our teamwork was successful. Probably one of my best team working sessions that I really enjoyed as everyone in the group, listen to everyones ideas and were able to share thoughts and design ideas, also being able to combine everyone designs together.


Labels:

Comments

Post a Comment

Popular posts from this blog

Type in Context - Final Indesign Layout

After the trial and error of printing the pages with my first intial scrapbook concept. I decide to change the layout of my  pages as the first layout was difficult to work with when adding text.   Instead I did a layout like this (images are below) the text and photographs are in more of a consistent and organised scale. My peers gave me advice on what text to put within my publication pages, they said facts and figures will be interesting as it will relate to the photographs. Because of adding more photographs/text to the pages of the publication, I therefore had to add more pages. So in the end, there was about 30 pages in my publication. Overall, the images on the Indesign preview look decent and I will print this out within the Digital Print room’s paper stock. 
Post a Comment
Read more

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final  submission for the live brief - Secret 7. I particular favoured this design as it really  portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism  of the star is similar to a heart of the person who is going through a heart break thus this  is similar feeling when the break bit is being cracked like glass. The glass look makes it  highlight that the person’s heart is very sensitive and weak and the colours of the different  shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star  which has broken the heart...
Post a Comment
Read more

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more