Objectivity - Subjectivity

Evaluation:

Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut.

Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to deliver the brand as it communicates the use of order visual hierarchy.

In conclusion, I think if I did more research into my colours that look appetising than unappetising (green) as it gave most people a mix feeling, and would probably make this logo more successful. Some people understood the outline of typography being like an American diner or even better suggesting it appears like icing on a doughnut. However, some didn't like the outline, as a more filled and bolder one would give more impact as a logo. I designed some packaging design with my logo on the Krispy Kreme products, however during the day of final presentation the images wouldn't open, but I believe it would of given a clearer visual of it as it would work on a big and smaller scale. Most liked the mixture of the Sans Serifs and Serifs as they help order visual hierarchy; it looks friendly and welcoming, which is an easy to approach.

My final typeface design is effective because they both are equally legible to read visually and physically. Like if there was a children’s book made for a blind child, the mum can read it out loud. Whilst the blind child can read along to with the Braille on it.

Overall, I personally believe that our presentation was a success as we had, images to support our development, sketches, digital work, lots of research based on the company's background, history and profession, colour chart, meaning of the chosen typography and images that were applied on T-shirts, banners and posters. Also our powerpoint was made excellent, thanks to one of my group members, it was clean, clear and organised so we could see and talk about each of us could the slides. What made it better was we didn't read from any script, thus highlighting how everyone in the group were working together, also I do believe our teamwork was successful. Probably one of my best team working sessions that I really enjoyed as everyone in the group, listen to everyones ideas and were able to share thoughts and design ideas, also being able to combine everyone designs together.