Studio Brief 01 - How Do You Read?

In this Studio Brief 01 - How Do You Read? We need to use the range of fundamental design principles that we have been taught: Colour theory, frame & format, type & grid... Which all of them gives us a inform comprehension of the building blocks of graphic design. 

Overall, our aim of the end of the Studio Brief is for us to design and produce a small publication (booklet, leaflet, etc.) that collates materials which, in turn, can communicate key factors of design principles to the reader. 

These are some of the key factors of Design Principles:

• Gestalt Principles
• Colour Theory: Systematic Colour
• Colour Theory: Subjective Colour 
• Grids 
• Figure/Ground 
• Balance 
• Alignment 
• Proportions 
• Canons of Page Construction
• White Space 

I may choose to look at one of these and expand it, or all of these or even a selection of these subjects which I want to present within my small publication that I will develop and create.

There is some of my Research that I may want to include in my publications: 

The elements of design

• LINE – The linear marks made with a pen or brush or the edge created when two shapes meet.
• SHAPE – A shape is a self contained defined area of geometric (squares and circles), or organic (free formed shapes or natural shapes). A positive shape automatically creates a negative shape.
• DIRECTION – All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action
• SIZE – Size is simply the relationship of the area occupied by one shape to that of another.
• TEXTURE – Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc.
• COLOUR – Colour is light reflected off objects. Color has three main characteristics: hue or its name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).

The principles of design

1. BALANCE – Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.
2. PROXIMITY – Proximity creates relationship between elements. It provides a focal point. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
3. ALIGNMENT – Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.
4. REPETITION – Repetition strengthens a design by tying together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
5. CONTRAST – Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light / dark, or direction – horizontal / vertical). Contrast allows us to emphasize or highlight key elements in your design.
6. SPACE – Space in art refers to the distance or area between, around, above, below, or within elements. Both positive and negative space are important factors to be considered in every design