Grids & Proportions Lecture

An Introduction to Grids & Proportions

Fibonacci & Golden Ratio

Fibonacci sequence ratio 8:13 links to the Golden section. This sequence is not only evident within design but also nature.

1.62 - Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs .

Many ancient cultures from Egyptians to the Greeks used this thinking to gain beautiful designed proportions.

8.13 - *Fibonacci sequence ration 8:13 links to the Golden section.

The human face follows the ratio and we find people whose faces are truer to the ratio and more attractive?!

Classic Renaissance masterpieces, architecture from antiquity, and even human body parts are proportioned based on the ratio down to the fingers themselves.

Book - Graphic Design& Golden Meaning

Canons - Principles of page layout design used to measure and describe proportions, margins and print area.

Van de Graaf

Tschhichold

Golden Canon

Tschichold

Octavo

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OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context. Below are some images of this layout format: Participant page order by names: Katie Sung Leah Chen Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical small publication book of Design Principles. I believe this second development work was successful as the colours of the type has been nicely and evenly printed out.The information on the pages are arranged properly in the right order as to the the one on the Macbook. However, I need to chose a different type of paper stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the visuals of the book is very minimalistic and simple I believe this is appropriate to the audience who would read this kind of book context. Especially, for young students who want to learn the right knowledge and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme, as these colours only outline the significant factors of Design...

OUGD603 | Extended Practice | Brief 04 | Final Design & Evaluation | Action against Animal Cruelty Campaign - Petection |

Final Design - Petection Adoption Gift Box Below are the finished photographs of the physical Petection adoption gift box. Evaluation In conclusion the design process of our Action against Animal Cruelty brief also known as satisfactory. Initially at the beginning stages of the brief we were unsure to either do something minimalistic or extravagant to produce for the final outcome of the brief. We wanted to make something which is able to make main consumers and new potential consumers the awareness of animals in cruelty (especially: cosmetic testing, medication/science, used for fur and adopt not buy.) One idea of final outcome was to create four seasons of animals magazine. The reason of this idea was that an editorial product such as a magazine will be able to convey the awareness of animals in cruelty. The second idea of the potential final outcome was to create an adoption gift box, with posters and a possible website mock-up design. ...

Studio Practice

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