Grids & Proportions Lecture

An Introduction to Grids & Proportions

Fibonacci & Golden Ratio

Fibonacci sequence ratio 8:13 links to the Golden section. This sequence is not only evident within design but also nature.

1.62 - Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs .

Many ancient cultures from Egyptians to the Greeks used this thinking to gain beautiful designed proportions.

8.13 - *Fibonacci sequence ration 8:13 links to the Golden section.

The human face follows the ratio and we find people whose faces are truer to the ratio and more attractive?!

Classic Renaissance masterpieces, architecture from antiquity, and even human body parts are proportioned based on the ratio down to the fingers themselves.

Book - Graphic Design& Golden Meaning

Canons - Principles of page layout design used to measure and describe proportions, margins and print area.

Van de Graaf

Tschhichold

Golden Canon

Tschichold

Octavo

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OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context. Below are some images of this layout format: Participant page order by names: Katie Sung Leah Chen Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

Studio Brief 02 - Licence to Print Money | History of Money & Banknotes Research

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OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples. These choices are made by the clients. Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and designed the logo for us. Everything was delivered on time. Katie always communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme). To conclude the final results were great. I would highly recommend Kati...

Studio Practice

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