OUGD603 | Extended Practice | Brief 04 | Initial Ideas / Concepts | Action against Animal Cruelty Campaign Brief |

Action against Animal Cruelty Campaign - Initial Ideas & Concepts

When commencing this brief it is essential to begin plan out with the collaborator, Aneta plan what we need to do: research, design ideas, important information based on animal cruelty, if this this is still ongoing and so on. With this plan this can help narrow down what ideas and information needs to be pinpointed.

While planning we decide we wanted to avoid the traditional advertising campaign products this consists of Graphical posters, heavy and long leaflets, persuading declaratives to create guilt on the consumer and so on. We decided to be a bit more friendly and let consumers be aware of animal cruelty is still not completely banned.

Our initial ideas
Our first idea was to create a set of seasonal animals magazines based on four different topics: cosmetics, medication testing, fur and adopt don't buy. The magazines would contain photographs which will be captured by us. These photographs will be use for the magazine cover, information on the four topics will be sectioned into: facts, statistics, samples and animal guides.

Below is a mind map of our plan:

The second idea was to create an adoption box contain with the following: letter of thanks, A5 two sided leaflet that contains facts and statistics, stickers, t-shirt, stuff toy on the animal the consumer has chosen to adopt, a loyalty or membership card (to collect the stickers) and treats for the pet the consumer owns. This is initial inspired by the Happy Bunny Club adoption box. Website mock-ups, poster designs and potentially social media feeds maybe included depending on the timeframe of the brief.

Below is the Happy Bunny Club adoption box

HappyBunnyClub box - 'Every box has at least 2 fun toys, 2 bags of all natural treats and 1 or 2 surprise items. We lovingly pack these inside a yummy cardboard box, with non toxic paint (so your bunny can enjoy this too). We also include a hand sealed letter, listing all ingredients, our charity of the month, and exciting bunny news.'

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