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OUGD603 | Extended Practice | Brief 04 | Research - Cruelty free Companies | Action against Animal Cruelty Campaign - Petection |

Research RSPCA - Adopt, don't buy


Facts and Figures
  • On average every 30 seconds, someone in England and Wales dial 0300 1234 999 - the RSPCA's 24-hour cruelty line - for help. In 2016 they received 1,153,744 phone calls.
  • Their inspectors now investigate more than 149,000 complaints of cruelty and neglect every year.

  • In 2007, the Animal Welfare Act became law in England, shortly after it was implemented in Wales. Described as the single most important piece of animal welfare legislation for nearly 100 years, the Act places a legal obligation on owners and keepers of animals to care for them properly.
  • Approximately 3.2 million shelter animals are adopted each year (1.6 million dogs and 1.6 million cats). About 710,000 animals who enter shelters as strays are returned to their owners. Of those, 620,000 are dogs and only 90,000 are cats.

The UK pet population in 2017 is estimated at:

  • 8.5 million dogs
  • 8.0 million cats       

In the UK, about 1 in 2 households own a pet with around 20 million pets owned (excluding fish). 

Pet Population 2017 - source
Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends. In 2017 it is estimated that 12m (44% of) households have pets.  The pet population stands at around 54 million.  


Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Historically, a sample of over 2,000 people were interviewed each year, but in the last two years, a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people.  
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