OUGD603 | Extended Practice | Brief 06 | Development - Sketches & Ideas | YCN Student Awards 2017/18

OUGD603 | Extended Practice | Brief 06 | Development - Sketches & Ideas | YCN Student Awards 2017/18 - KFC Bucket Design

Initial Sketches
The initial sketches are illustrations of the four seasonal celebrations: Halloween, Christmas, Easter and Summer Holidays. These are to represent that all seasons can be celebrated with family and friends and eat good fried chicken from KFC that's what the bucket is for. The use of using the Colonel from the KFC brand and dressing up as Santa for Xmas, Vampire for Halloween, bunny for Easter and Sun as for summer. The other idea was to do a similar concept as the Olympics packaging on Coke cola. In these sketches are variety of stickmen figures doing different poses and vary shapes and sizes.

Illustrator Vectors

After deciding which illustrations looked ideal for the KFC bucket are shown below.

Colour schemes

Below are the assorted colour scheme given by the YCN KFC Brief. These colour swatches (Black, Red and White) are not supposed to be altered in anyway and must stay the same. This includes the KFC logo should not be altered in design.

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