Studio Brief 03 - Collaboration Branding: Feedback from Presentation/Action Plan

In this blog, talks about the feedback that my team received back based on our idea concept and designs on the Banker's Club.

The feedback was that overall the concept of the Banker’s Club idea is good, however, the design for it were quite dark colours which didn’t really match the professional look of a bank well or portray it well. The colour scheme of the: Black, Gold, White and Silver reminded them as colours used for a Chocolate Brand.

The food/drinks were not significant as its not an event for selling these, its more based on the designs that they students have done for the future currency. And making the Banker’s Club an exclusive club for specific people only is not a suitable idea as it should be free to anyone or it puts up a barrier that only specific can only go to. Thus making less

people come to this exhibition event.

Therefore, as a group we came together and sorted out what things needed to be changed. These are the things which needed a major change, especially the visual design part of it. The colour scheme, typeface, not making the event so exclusive, more social media etc.

Final Typeface choice

Fonts are Logotype is OptimusPrinceps, Body type is all Helvetia thin-medium

Again mostly Sam did the redesigning of the typeface, logo and flyer. Whilst Aneta worked on the way finding with collaboration with Sam. 

Top line - OptimusPrinceps Regular, Bottom - Red Velvet

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