Studio Brief 03 - Collaboration Branding Starting point

To begin this brief, we went into our groups and wrote down some concept/ideas
that we could produce for exhibition branding for the Bank House. We wrote our ideas and thought on a big sugar paper which is the image on the right.

We finally got a lead on our concept, we decided to go for a more sophisticated yet prestigious concept event. We wanted the event branding to be exclusive for specific people who have been invited to the event. This idea was also inspired during our research for this kind of style concept, the Hong Kong’s Bankers Club.

We also took some influence from their colour scheme and various interior design concept to get a visual knowledge for what we are aiming for as a team. We also got advice from tutors about our concept, they told us to research and see other banks that have this similar professional concept. Even fancy fine dining restaurants would be a good inspiring place to get research and ideas.

For our starting point, we collected our ideas and came up with an idea of having cheques template as invitation designs. These are some pictures of this idea, as our concept is a very banker themed. However, we needed to get the balance of sophistication and professional concept right.

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