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Studio Brief 02 | Product, Range and Distribution Brief | Breastfeeding Controversy - Feedback/Development

Feedback from first mock up designs

  • Majority of the feedback came back positively to the poster and sticker designs. 
  • The slogan or quote is very popular with many of my peers. They said it really makes the audience think about the difference between all the milks. 
  • Some say that the poster with the darker background is not so approbate with the colour scheme choice. But the carton of milk packaging aesthetic are very well displayed on the poster. 
  • Positive feedback on comparison of other types of milks (skimmed, semi-skimmed, full fat). 
  • Some of the colours of the other cartons are a bit stronger. Diverts the eye to them than the bright pink carton. Better to tone it down like a lighter colour of the same colour - makes the pink carton more visual. 
  • The motive is very familiar to a feminist movement - which is the objective?
  • Might have more of an impact if facts were on the posters? 
  • The poster containing the pink cartons of milk on the supermarket shelf is less effective - there is too much pink tone clashing to the main product. 
  • The poster containing the other colourful cartons is more suitable to the main objective message. Especially where the pink carton is located in the centre of both shelves. 
  • Majority like the pink/purple banner on the posters - gives a motherly and caring appearance. 
  • Sticker designs are very cute and perky - stick them to supporters and maybe other milk/dairy products in supermarkets. 
  • Two posters are popular the smaller cartons and the more illustrated cartons. 
  • The poster might look better if the bottom slogan was filled in than leaving the outlines.
  • Glossy poster paper would be nice for them to be printed professionally.
  • For the stickers a see through material would be good - especially when you are going to stick it on physical diary products. 
By following my peers advise and feedback. I will make adjustments to my designs to see if adding, discarding or altering my posters would give a better response to the message that I wish to distribute to my target audience. 

Further development

 

 

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