Studio Brief 02 | Product, Range and Distribution Brief | Breastfeeding Controversy

Studio Brief 02 | Product, Range and Distribution Brief | Breastfeeding Controversy - More Development

Typefaces and colour scheme
Before starting on the designing aspect of the advertising/promotion side of the brief. I first wanted to see which typefaces and colour scheme would be the most appropriate and suitable for the target audience. I tried established the feminist style of work due to the majority of the target audience is based on women's rights.

So for the purpose of inspiration of a feminist approach. I stayed with very girly yet strong typefaces. Such as Valentines typefaces and makeup typefaces which have very strong female semiotics. Below are some examples that I will be experimenting with:

For the colour scheme I have a selection of feminist yet pastel colours. This is to attract the female audience and display an non-violence approach to the male views. I will experiment with these colours to see which one looks the most friendly yet has a powerful imagery.

Development Poster & Sticker designs

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