Skip to main content

OUGD603 | Extended Practice | Brief 04 | Final Design & Evaluation | Action against Animal Cruelty Campaign - Petection |

Final Design - Petection Adoption Gift Box
Below are the finished photographs of the physical Petection adoption gift box. 









Evaluation
In conclusion the design process of our Action against Animal Cruelty brief also known as satisfactory. Initially at the beginning stages of the brief we were unsure to either do something minimalistic or extravagant  to produce for the final outcome of the brief. We wanted to make something which is able to make main consumers and new potential consumers the awareness of animals in cruelty (especially: cosmetic testing, medication/science, used for fur and adopt not buy.) One idea of final outcome was to create four seasons of animals magazine. The reason of this idea was that an editorial product such as a magazine will be able to convey the awareness of animals in cruelty. The second idea of the potential final outcome was to create an adoption gift box, with posters and a possible website mock-up design. 

By using the google drive as a media sharing platform that my collaborator, Aneta sidorko we both could access. This platform was beneficial for the both of us as we were able to edit, critique, share informations and work on each others designs. The google drive made everything organisable as we put them in folders: colours, development, typefaces, sketches, vectors, Photoshop, Photographs of animals and so on. This sharing media platform was appealing as we were able to given each other constant feedback. 

Due to timescale we were unable to deliver a four different editorial pieces for cruelty of cosmetic testing, used for fur, medication/science, and adopt do not buy. One reason of our drawback on this idea was due to as our own individual spearate projects, lack of editorial skills and techniques (Bleed, pages and layout), and deciding which research information is more significant for the magazine. Therefore an adoption box was also considered as a secondary idea to persuade and make aware animal cruelty is still continuing. 

However, since we planned to produce a few physical products for the inside of the adoption gift box. Due to our own separate work and time scale we were unable to develop and elaborate on this especially a physical t-shirt design of the campaign and being able to photograph it in the studio worn by models.  

Overall, the brief challenging yet adequate. The main challenges of this brief was decide what we wanted to put in the adoption box. We collected a lot of research and information of existing adoption gift boxes and majority of them included a few practical pet/animal produces. But for our approach we wanted to gift a present to the consumer for donating for the campaign and saving potential animals still in cruelty. We were able to exacute posters and website mock-up designs which the consumer can look more into the adopting scheme and what the campaign does to help animals in cruelty. Nevertheless the collaboration and communication between Aneta was sufficient as we worked very well together helped each other in designs aspects, we considered each others personal projects and tried to communicate and respond if needed.To conclude I would collaboration with Aneta again as we did communicate well (especially when using the google drive platform to share designs.)

Comments

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...