OUGD603 | Extended Practice | Brief 04 | Development designs - Printed final pieces & Construction of Adoption Gift Box | Action against Animal Cruelty Campaign

OUGD603 | Extended Practice | Brief 04 | Development designs - Printed final pieces & Construction of Adoption Gift Box | Action against Animal Cruelty Campaign - Petection |

Final printed poster designs
In the Digital print room we printed five sets of poster designs for our campaign for promoting the awareness of animals in cruelty. We both decided to print these posters in a glossy finishes, this allows the poster to have more of a professional approach when put on walls and billboards.

Stuff toy - Bunny & treat bag

Below is an image of a knitted small bunny which is included for the adoption gift box. For the treat paper bag packaging. The paper treat bags pattern designs consisted of using non-toxic inks colours: orange, red, light green and dark green. The stamps used were: paw and rabbit this will allow to keep with the pattern and colour schemes.

Test of using animal stamps & colours

Final bag design with gold ribbons to seal
the bag.

Final printed sticker and loyalty card designs

Underneath are the final printed sticker designs for the loyalty cards (smaller paw stickers), the envelope and adoption gift box sticker seal (bigger stickers). We mutually agreed to choose the light green colour stickers for our envelope and adoption gift box seal. The reason for this as it keeps the colour scheme of our campaign consistent. The quality of the sticker design were printed on a white matte sticker.

Example of the 'bigger' paw logo sticker placed
to seal the letter within the envelope.

Final leaflet and letter designs
Below are the final printed letter and leaflet designs. The quality of these were printed out of smooth A4 paper.

(Katie) Development - leaflet design size A3

(Aneta) Development - Redesigned leaflet size A4

Adoption Gift Box Construction
The construction of the adoption box starts with getting a corrugated box. Inside the box will be shredded green and yellow tissue paper and white tissue paper for the inside lining. Outside the box will be stickers of the logo and name of the campaign to advertise the adoption gift box. During our group discussion we initially decided to produce two separate adoption gift boxes depending on how much the consumer donates to the campaign. However, we mutually agreed to do one big adoption gift box as the consumer will receive.

Below is the small box design:

Below is the bigger box design:

Inside the box will include a leaflet, letter, pet treats (Rabbit), stuff toy, surprised gift for adopted pet, loyalty card and stickers!

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