OUGD603 | Extended Practice | Brief 01 | Development - Sketches & Ideas | The Bear And The Stars Logo Design
Initial Sketches
The initial sketches are illustrations that I drew from other influential bear designs from: logo designs, brands, poster, and illustrations on the internet. The client Jodie requested her logo to consist of the follow a bear looking up to the moon with stars around it. For the colour scheme she would like the northern lights colours. Therefore below are quick rough sketches of the bear logo. The idea of these quick illustrations were to make them imitate a bear silhouette by keeping them 2D as the client is an animator who specialises in 2D animation hence keeping to her style ethics. The constellation of the bear designs is to enforce the bear being in the night sky. By drawing out different star shapes (diamond), a crescent moon and the shape/details on the bear have been considered. The use of the grid help layout the proportion of the size of the moon and bear silhouette for digitalising.
Illustrator vectors
Below are vector images of our logo designs/sketches vectorised. We combined our designs elements together. For example: Bear silhouette combined with Yaqub's illustration of the moon and stars. Adding black and white colours to see where the colours will be placed. Yaqub added thickness to the vectors that I designed i.e the silhouette of the bear coloured in, moon illustration in different areas (bear looking up to the moon), diamond shapes that replace the stars in the night.
Colour schemes
Below are the northern lights inspired colour schemes that were tested on both illustrations of the bear logo and banner designs. By experimenting this colour schemes on Adobe Photoshop it is helpful to see which colour scheme works in harmony to the clients request and description. By selecting the swatches from a picture of the northern lights.
The initial sketches are illustrations that I drew from other influential bear designs from: logo designs, brands, poster, and illustrations on the internet. The client Jodie requested her logo to consist of the follow a bear looking up to the moon with stars around it. For the colour scheme she would like the northern lights colours. Therefore below are quick rough sketches of the bear logo. The idea of these quick illustrations were to make them imitate a bear silhouette by keeping them 2D as the client is an animator who specialises in 2D animation hence keeping to her style ethics. The constellation of the bear designs is to enforce the bear being in the night sky. By drawing out different star shapes (diamond), a crescent moon and the shape/details on the bear have been considered. The use of the grid help layout the proportion of the size of the moon and bear silhouette for digitalising.
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| Katie's sketches of bear logo |
Below are vector images of our logo designs/sketches vectorised. We combined our designs elements together. For example: Bear silhouette combined with Yaqub's illustration of the moon and stars. Adding black and white colours to see where the colours will be placed. Yaqub added thickness to the vectors that I designed i.e the silhouette of the bear coloured in, moon illustration in different areas (bear looking up to the moon), diamond shapes that replace the stars in the night.
Below are the northern lights inspired colour schemes that were tested on both illustrations of the bear logo and banner designs. By experimenting this colour schemes on Adobe Photoshop it is helpful to see which colour scheme works in harmony to the clients request and description. By selecting the swatches from a picture of the northern lights.
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| Colour Scheme no.1 |
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| Colour Scheme no.2 |
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