Skip to main content

OUGD603 | Extended Practice | Brief 06 | YCN Student Awards 2017/18 - KFC Bucket Design Brief

YCN Student Awards 2017/18 - KFC Bucket Design



The Brief
  • Create a fresh new design for the KFC bucket that will con temporise it, and elevate it to true iconic status. 
Background
  • KFC, the world's largest chain of chicken-based service restaurants, grew from the chicken business set up by the Colonel Harland D Sanders in the 1950s. The Colonel had found a way to combine 11 herbs and spices with flour to create a unique taste, and to this day the secret recipe is only known to a handful of people. It is locked away in a vault in Louisville, Kentucky. 
  • The KFC bucket is widely recognised piece of packaging, synonymous with KFC's Original Recipe chicken, and with family sharing occasions. However, as the way in which people share food changes, the bucket needs to be con temporised and moved to true iconic status. 
  • Historically, the bucket has symbolised family time together. But sharing food isn't just about the traditional family; it's groups of mates having a night in, a late night feast after a band rehearsal, or post-match celebration. When people come together and feast together, thats's what true family is about. 
Creative Challenge
  • Create a design for the KFC bucket that is fresh and contemporary, and that will move this piece of packaging to cultural icon status, relevant to every 'family'. This is an artwork brief for the KFC core bucket, not a structural packaging change. It can be a core design update, special seasonal designs, a limited edition design, a range of limited edition designs, or a combination of these. 
Creative Considerations
  • Theme: If you roll together, feast together. The design should be celebration of all different 'families' in life that come together. A celebration of the bonds that tie us together. 
  • Tone: Celebratory, energetic and bold with some swagger. 
Brand
  • KFC Brand Values: At KFC we believe in doing things the right way. That means that, in everything we do, we bring to life our values of Hard Work; Grit; Hospitality; Authenticity; Integrity and Generosity. These values is from the founder of KFC, Colonel Sanders. 
  • KFC Brand World: KFC has a proud Southern US heritage.
  • The brand utilises the best of the South and remix it into something modern, soulful and energetic. 
  • It has a modern, fresh and welcoming world, not constrained to the Southern States of the USA, but inspired by them. 
  • It's a vibrant and modern spirit that exists in European cities from London to Lisbon. 
Target Audience
  • UK adults, sharing in groups of two or more. Bias towards 18-34 years old (both sexes). 
Mandatories
  • Colour palette: All designs need to use the core KFC colour palette of red, white and black, but do not necessarily need to be limited by this. 
  • Pantone: PMS red 187 (CMYK:01/100/79/20)
  • Pantone: PMSD Black (CYMK:20/20/20/100)
  • Pantone: PMS White (CMYK: 0/0/0/0)
  • Branding: The only branding on the bucket will be the KFC logo, the rest of the bucket is up to the designer. The logo can either be white, red or black. 
Signing your Artwork
  • Add a signature to the artwork, signing it like an artist would be best on their finished piece. They want the customer to pick up the bucket and get it sign that it was created and created by the actual designer. 
Size
  • To make sure that the design fits our core bucket, you can use the specifications provided in the cutter guides that are included in the supporting Project Pack.
Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

Studio Brief 01 - How Do You Read?

In this Studio Brief 01 - How Do You Read? We need to use the range of fundamental design principles that we have been taught: Colour theory, frame & format, type & grid... Which all of them gives us a inform comprehension of the building blocks of graphic design.  Overall, our aim of the end of the Studio Brief is for us to design and produce a small publication (booklet, leaflet, etc.) that collates materials which, in turn, can communicate key factors of design principles to the reader.  These are some of the key factors of Design Principles: Gestalt Principles Colour Theory: Systematic Colour Colour Theory: Subjective Colour  Grids  Figure/Ground  Balance  Alignment  Proportions  Canons of Page Construction White Space  I may choose to look at one of these and expand it, or all of these or even a selection of these subjects which I want to present within my small publication that I will develop and ...
Post a Comment
Read more

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more