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Study Task 01: DAY 1 - Collaborative Branding: Burflex

In this Study Task we got selected into small group to rebrand a logo from a chosen company that we got given. The focus of this Study Task, is working collaboratively with the group to reproduce a current logo of a company to more of an appealing one. We had to effectively communicate the market, target audience and a sector in a contemporary context. By figuring out the most suitable typeface as a starting point and only working with typography only with out changing it.

 The company brand my group got to rebrand was the 'Burflex (Scaffolding) Ltd'. At first we did some research on the company and they offer a variety of services, these are:
  • Debris Netting
  • Rubbish Chutes 
  • Layher Protect 
  • 2D and 3D CAD design 

SELECTING A TYPEFACE 

After researching the important facts based on the company's background, history and purpose, we then researched into the Six Vignelli's typefaces, these are:
  • Garamond
  • Bodoni
  • Century Expanded
  • Futura 
  • Times Roman 
  • Helvetica
 As a group we believe that a Serif font would not be appropriate for our company we got given. As a Serif font, is a type of lettering which contains ears that would make it appear classical, out dated and to formal plus it would appear that we were only aiming for a specific target audience than targeting all audiences. Therefore we decided we wanted a modern look for the company, this made us look into Sans- Serifs and focusing our decision between the two Sans-Serifs we all liked 'Futura' and 'Helvetica' as they were both quite distinctive and clean-cut. As the company specialises in Scaffolding they have a big part in improving, developing and updating building structures, my group all agreed that a modern typeface would be the most suitable as it reflects on their services. Overall, the most favourably typeface that we choose was 'Helvetica' as we agreed that this type of typeface would be easiest and able to make more of a variety of designs and hopefully create a distinctive typeface logo that all the audience could recognise. 



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