During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis. The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'. 'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'. Mistakes are inherent to the job of making books through trial and error'. Over the years we have learned to limit the number of mistake; we are now much more in control'. 'Ideally, all books start with a question. The clearer the question, the more precise the answer'. 'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...
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