Study Task 02 - Symbol: YSP (Yorkshire Sculpture Park)

In this Study Task, we had to design and develop a range of symbols to act as a secondary / complimentary brand mark for the Yorkshire Sculpture Park.

So by exploring the use of negative space, silhouettes, angles and shape. In addition investigate the use of abstract and representational forms.

The symbol should work effectively on a range of scales and should create an iconic visual signifier for a brand.

Symbols are known to be international, there is no language barriers. But a symbol should work effectively alongside a logotype and where is an appropriate in isolation. A logotype should always be the primary identity for a brand, although when a brand-name is considerable a symbol can be more of a function and a compact signifier.

Here are some images of the sculptures that influenced and inspired me to create a symbol. I tried to research on the website their current symbol and tried to see the most famous sculptures within the park. However, it was difficult for me to find permanent sculptures as most of them get removed or swapped. So I looked at the map of the Yorkshire Sculpture Park and looked at their buildings, so the Chapel, YSP centre and Camelia House. Here are some of my sketches based on the buildings and sculptures within the Park.

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