Skip to main content

Study Task 01: DAY 3 - Collaborative Branding: Burflex Feedback

In this session, my group had to do a verbal presentation on our company 'Burflex (Scaffolding) Ltd.' We were against two other groups who did the same company as us, the competition was to see which logo was the most suitable and best design, this was judge by the Year tutors: Simon and John.

 Here is the image of our Final Design:


Overall, I personally believe that our presentation was a success as we had, images to support our development, sketches, digital work, lots of research based on the company's background, history and profession, colour chart, meaning of the chosen typography and images that were applied on T-shirts, banners and posters. Also our powerpoint was made excellent, thanks to one of my group members, it was clean, clear and organised so we could see and talk about each of us could the slides. What made it better was we didn't read from any script, thus highlighting how everyone in the group were working together, also I do believe our teamwork was successful. Probably one of my best team working sessions that I really enjoyed as everyone in the group, listen to everyones ideas and were able to share thoughts and design ideas, also being able to combine everyone designs together.

 FEEDBACK FROM YEAR TUTORS

  • They liked it how we stayed or included the companies mission statement, 'We believe all our customers need are important'.
  • They liked how we changed the current logo and started to analysis it.
  • The colour scheme was really successful.
  • Like how our designs were inspired/influenced by pictures of scaffolding.
  • However, yellow and white colours did not impact enough - it was hard to read and legible.
  • The letter 'U' was it on its own, looked out of place of the name of the text. 
  • Overall our presentation was outstanding to sell this rebrand, however it didn't seem like we were confident enough with our final outcome with the work we did. As we said the wrong wording i.e "In our opinion..." should be saying this instead. Then confidence would be presented.
  • While presenting avoid saying words, i.e "Nice", "Good" and "Better".  These words have negative connotations.
  • Consider and reflect the most challenging aspect of the study task.
  • Link any design decisions to theory.
  • The choice of sans serif.
  • Check the powerpoint, there was some spelling mistakes.
  • If the logo wasn't yellow on white, it would of been successful. If we changed the background colour to black instead?
Overall, we did not win the competition between the other groups, due to the colours we chose. It was hard to read if from afar, especially how every colour we choose was too light and a pastel colour.

FEEDBACK FROM PEERS:  

  • Good critique at looking at colours.
  • Looked at colour psychology (yellow & grey) - thought of companies values whole and optimistic.
  •  Self critiqued - worked, didn't go with first sans serif.
  • Used real examples - 3D scaffolding.
  • Played and Experimented.
  • Good research on industry.
  • Choice of Helvetica.
  • U - meaning Unite with customers.
  • Used ascetics from industry.
  • Looked in depth to the company & what the logo would be used for.
  • Developing original logo - good idea if makes it recognisable.
  • Asking people out of the group - good idea.
  • Very good polished, professional - final logo.
  • Simple but very effective.
  • In-depth research.
  • Good contextually.
  • Remembering the companies from previous marketing schemes.
  • Standing out in different medias.
  • Good research on company 
  • Really good research on competitors 
  • Brilliant research
  • Good spilt of development of concept 'Flex' good name changing idea.
  • Lack one cohesion at concept stage between team - but ideas collaborated later
  • Good knowledge of use cases and realisation it must work in multiple medias.   
  • Good research on company and analysis of logo. 
  • In depth colour analysis - linked to company values (yellow)
  • Analysing the logo and rebranding it. Used helvetica because its clear
  • Picking the colour palette with a lot of thought 
  • Not quiet clear enough 
  • Good, careful consideration of typography.
  • Clear development from sketches + ideas on paper + digitally
  • Really considered how scaffolding could be integrated into the design.
  • Burflex reconsidered its transferability. Did related brand research and considered scaffolding as design. Really showed these well element multi dimension looks. In sketches stands out.
  • Yellow is very pale and wouldn't stand out. 
  
Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

Studio Brief 02 - Licence to Print Money | History of Money & Banknotes Research

Money History The word money comes from the Latin 'Moneta' - which is the first Roman coinage that was minted at the temple of Juno Moneta in 344BC. Before coinage, various objects such as cattle, pig's teeth and shells had been used as money. For most of its history money has taken the form of coins made of precious metal. The money has had intrinsic value. Many of the units of modern money recall their origin in amounts of precious metal (e.g the pound sterling was originally the Roman pound (twelves ounces) of silver.) The Beginning of Banking in Britain In Great Britain, the modern age of banking began in 1640 when King Charles I, needed cash to pay the (English) army that he was raising against Scotland ( of which he was also King.)to seized the golf bullion that many merchants and nobles had placed in the Tower of London for safe-keeping. In 1642, a further warfare broke our with the English Civil War between the King and Parliament. London was the stronghol...
Post a Comment
Read more

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples.  These choices are made by the clients.  Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and  designed the logo for us.  Everything was delivered on time. Katie always  communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme).  To conclude the final results were great.  I would highly recommend Kati...
Post a Comment
Read more