Skip to main content

Study Task 01: DAY 3 - Collaborative Branding: Burflex Feedback

In this session, my group had to do a verbal presentation on our company 'Burflex (Scaffolding) Ltd.' We were against two other groups who did the same company as us, the competition was to see which logo was the most suitable and best design, this was judge by the Year tutors: Simon and John.

 Here is the image of our Final Design:


Overall, I personally believe that our presentation was a success as we had, images to support our development, sketches, digital work, lots of research based on the company's background, history and profession, colour chart, meaning of the chosen typography and images that were applied on T-shirts, banners and posters. Also our powerpoint was made excellent, thanks to one of my group members, it was clean, clear and organised so we could see and talk about each of us could the slides. What made it better was we didn't read from any script, thus highlighting how everyone in the group were working together, also I do believe our teamwork was successful. Probably one of my best team working sessions that I really enjoyed as everyone in the group, listen to everyones ideas and were able to share thoughts and design ideas, also being able to combine everyone designs together.

 FEEDBACK FROM YEAR TUTORS

  • They liked it how we stayed or included the companies mission statement, 'We believe all our customers need are important'.
  • They liked how we changed the current logo and started to analysis it.
  • The colour scheme was really successful.
  • Like how our designs were inspired/influenced by pictures of scaffolding.
  • However, yellow and white colours did not impact enough - it was hard to read and legible.
  • The letter 'U' was it on its own, looked out of place of the name of the text. 
  • Overall our presentation was outstanding to sell this rebrand, however it didn't seem like we were confident enough with our final outcome with the work we did. As we said the wrong wording i.e "In our opinion..." should be saying this instead. Then confidence would be presented.
  • While presenting avoid saying words, i.e "Nice", "Good" and "Better".  These words have negative connotations.
  • Consider and reflect the most challenging aspect of the study task.
  • Link any design decisions to theory.
  • The choice of sans serif.
  • Check the powerpoint, there was some spelling mistakes.
  • If the logo wasn't yellow on white, it would of been successful. If we changed the background colour to black instead?
Overall, we did not win the competition between the other groups, due to the colours we chose. It was hard to read if from afar, especially how every colour we choose was too light and a pastel colour.

FEEDBACK FROM PEERS:  

  • Good critique at looking at colours.
  • Looked at colour psychology (yellow & grey) - thought of companies values whole and optimistic.
  •  Self critiqued - worked, didn't go with first sans serif.
  • Used real examples - 3D scaffolding.
  • Played and Experimented.
  • Good research on industry.
  • Choice of Helvetica.
  • U - meaning Unite with customers.
  • Used ascetics from industry.
  • Looked in depth to the company & what the logo would be used for.
  • Developing original logo - good idea if makes it recognisable.
  • Asking people out of the group - good idea.
  • Very good polished, professional - final logo.
  • Simple but very effective.
  • In-depth research.
  • Good contextually.
  • Remembering the companies from previous marketing schemes.
  • Standing out in different medias.
  • Good research on company 
  • Really good research on competitors 
  • Brilliant research
  • Good spilt of development of concept 'Flex' good name changing idea.
  • Lack one cohesion at concept stage between team - but ideas collaborated later
  • Good knowledge of use cases and realisation it must work in multiple medias.   
  • Good research on company and analysis of logo. 
  • In depth colour analysis - linked to company values (yellow)
  • Analysing the logo and rebranding it. Used helvetica because its clear
  • Picking the colour palette with a lot of thought 
  • Not quiet clear enough 
  • Good, careful consideration of typography.
  • Clear development from sketches + ideas on paper + digitally
  • Really considered how scaffolding could be integrated into the design.
  • Burflex reconsidered its transferability. Did related brand research and considered scaffolding as design. Really showed these well element multi dimension looks. In sketches stands out.
  • Yellow is very pale and wouldn't stand out. 
  
Labels:

Comments

Post a Comment

Popular posts from this blog

Objectivity - Subjectivity

Evaluation: Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut. Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to d...
Post a Comment
Read more

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...
Post a Comment
Read more

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more