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Study Task 01: DAY 3 - Collaborative Branding: Burflex Feedback

In this session, my group had to do a verbal presentation on our company 'Burflex (Scaffolding) Ltd.' We were against two other groups who did the same company as us, the competition was to see which logo was the most suitable and best design, this was judge by the Year tutors: Simon and John.

 Here is the image of our Final Design:


Overall, I personally believe that our presentation was a success as we had, images to support our development, sketches, digital work, lots of research based on the company's background, history and profession, colour chart, meaning of the chosen typography and images that were applied on T-shirts, banners and posters. Also our powerpoint was made excellent, thanks to one of my group members, it was clean, clear and organised so we could see and talk about each of us could the slides. What made it better was we didn't read from any script, thus highlighting how everyone in the group were working together, also I do believe our teamwork was successful. Probably one of my best team working sessions that I really enjoyed as everyone in the group, listen to everyones ideas and were able to share thoughts and design ideas, also being able to combine everyone designs together.

 FEEDBACK FROM YEAR TUTORS

  • They liked it how we stayed or included the companies mission statement, 'We believe all our customers need are important'.
  • They liked how we changed the current logo and started to analysis it.
  • The colour scheme was really successful.
  • Like how our designs were inspired/influenced by pictures of scaffolding.
  • However, yellow and white colours did not impact enough - it was hard to read and legible.
  • The letter 'U' was it on its own, looked out of place of the name of the text. 
  • Overall our presentation was outstanding to sell this rebrand, however it didn't seem like we were confident enough with our final outcome with the work we did. As we said the wrong wording i.e "In our opinion..." should be saying this instead. Then confidence would be presented.
  • While presenting avoid saying words, i.e "Nice", "Good" and "Better".  These words have negative connotations.
  • Consider and reflect the most challenging aspect of the study task.
  • Link any design decisions to theory.
  • The choice of sans serif.
  • Check the powerpoint, there was some spelling mistakes.
  • If the logo wasn't yellow on white, it would of been successful. If we changed the background colour to black instead?
Overall, we did not win the competition between the other groups, due to the colours we chose. It was hard to read if from afar, especially how every colour we choose was too light and a pastel colour.

FEEDBACK FROM PEERS:  

  • Good critique at looking at colours.
  • Looked at colour psychology (yellow & grey) - thought of companies values whole and optimistic.
  •  Self critiqued - worked, didn't go with first sans serif.
  • Used real examples - 3D scaffolding.
  • Played and Experimented.
  • Good research on industry.
  • Choice of Helvetica.
  • U - meaning Unite with customers.
  • Used ascetics from industry.
  • Looked in depth to the company & what the logo would be used for.
  • Developing original logo - good idea if makes it recognisable.
  • Asking people out of the group - good idea.
  • Very good polished, professional - final logo.
  • Simple but very effective.
  • In-depth research.
  • Good contextually.
  • Remembering the companies from previous marketing schemes.
  • Standing out in different medias.
  • Good research on company 
  • Really good research on competitors 
  • Brilliant research
  • Good spilt of development of concept 'Flex' good name changing idea.
  • Lack one cohesion at concept stage between team - but ideas collaborated later
  • Good knowledge of use cases and realisation it must work in multiple medias.   
  • Good research on company and analysis of logo. 
  • In depth colour analysis - linked to company values (yellow)
  • Analysing the logo and rebranding it. Used helvetica because its clear
  • Picking the colour palette with a lot of thought 
  • Not quiet clear enough 
  • Good, careful consideration of typography.
  • Clear development from sketches + ideas on paper + digitally
  • Really considered how scaffolding could be integrated into the design.
  • Burflex reconsidered its transferability. Did related brand research and considered scaffolding as design. Really showed these well element multi dimension looks. In sketches stands out.
  • Yellow is very pale and wouldn't stand out. 
  

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