Study Brief 01 - Critique: Re-branding Krispy Kreme logo Feedback

In todays critique, we got put into groups to analysis each one chosen brand to redesign. This critique was here to help to get some advice from my peers on our logos, they were their to help out our difficulty we may of had when producing our redesigned logo.

For my redesign logo it was 'Krispy Kreme, Doughnuts', here are the questions that I asked my peers to help me create my final logo and this included their answers to my problems that I struggled with.

Question for Krispy Kreme, Doughnut

Do you think its relevant to keep the bowtie shape or could you suggest another shape that I could use to represent the shop?

I had a mix opinion about this change, as some of my peers said yes as it stays with the original trademark, whilst some agree to change it to a doughnut shape.

Could you suggest other colours that I could change on the logo, as it looks quite retro?

Overall, the peers in my group said that I should keep the colours the same as the current logo. The colour, Red and Green are recognisable and distinctive. One of my peers highlighted that the green dots on the Krispy Kreme packaging is one of the most recognisable trademark of the brand, so I might have to experiment with this.

With the typography should I keep with the Serif and Sans-Serif combination or only stick with one front style?

My peers advised me to keep with the combination of Sans-Serifs and Serifs together. They said it would look better as the current one has the same. Some peers suggested that I could extent the logo of the typography slightly to keep it balance.

Here are some of my work that I presented them with:

The bottom images demonstrate me recreating my design for my logo that I did, following from my peers advice that I tried to follow.

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