Skip to main content

Study Task 02 - Symbol Lecture

THE HEPWORTH

 The Hepworth Wakefield
Brand Identity

 Studio: A Practice for Everyday Life

 The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes fromDavid Chipperfield Architect's minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth's works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.



CENTRE GEORGES POMPIDOU



NEGATIVE SPACE



NEGATIVE SPACE // MY CUISINE CANARY WHARF


WOOLMARK

The Woolmark Company 
Designer: Francesco Saroglia 

Inspired by a basic ball of wool, its clarity and simplicity transcend language barriers and negate the need for a logotype.



THE VEGETABLE BAR

Studio: Magpie Studio 

The symbol can be seen either as an upside down wine glass or a vegetable.


THE HENRY MOORE INSTITUTE



THE YORKSHIRE SCULPTURE TRIANGLE



YORKSHIRE SCULPTURE PARK

This is our Study Task is to recreate a new symbol for this Yorkshire Sculpture Park, this will be provided by a trip on Wednesday the 14th of October, to the actual park to get inspiration for the symbol we can create for it.

Current symbol and logo for the Yorkshire Sculpture Park - 




Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples.  These choices are made by the clients.  Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and  designed the logo for us.  Everything was delivered on time. Katie always  communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme).  To conclude the final results were great.  I would highly recommend Kati...
Post a Comment
Read more

Jan Tschichold - Grids

Feedback from Tutor of Publication After  receiving  feedback from my tutor, he informed me to use grids within arranging my layout of my publication pages. This will keep my images and text in a consistent manner, thus making it visually professional. To achieve this precise layout, I will research on Jan Tschichold Grid System. This will allow me, to understand this type of matter of using a grid.  Jan Tschichold Jan Tschichold was a typographer, book designer, teacher and writer  (2 April 1902  Leipzig ,  Germany  – 11 August 1974  Locarno ,  Switzerland ) . Tschichold's Grid System Fibonacci & Golden Ratio Fibonacci sequence ratio 8:13 links to the Golden section. This sequence is not only evident within design but also nature. 1.62 -  Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs . Many ancient cultures from Egyptian...
Post a Comment
Read more