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Study Task 02 - Symbol Lecture

THE HEPWORTH

 The Hepworth Wakefield
Brand Identity

 Studio: A Practice for Everyday Life

 The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes fromDavid Chipperfield Architect's minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth's works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.



CENTRE GEORGES POMPIDOU



NEGATIVE SPACE



NEGATIVE SPACE // MY CUISINE CANARY WHARF


WOOLMARK

The Woolmark Company 
Designer: Francesco Saroglia 

Inspired by a basic ball of wool, its clarity and simplicity transcend language barriers and negate the need for a logotype.



THE VEGETABLE BAR

Studio: Magpie Studio 

The symbol can be seen either as an upside down wine glass or a vegetable.


THE HENRY MOORE INSTITUTE



THE YORKSHIRE SCULPTURE TRIANGLE



YORKSHIRE SCULPTURE PARK

This is our Study Task is to recreate a new symbol for this Yorkshire Sculpture Park, this will be provided by a trip on Wednesday the 14th of October, to the actual park to get inspiration for the symbol we can create for it.

Current symbol and logo for the Yorkshire Sculpture Park - 




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