Study Task 02 - Symbol Lecture

THE HEPWORTH

The Hepworth Wakefield
Brand Identity

Studio: A Practice for Everyday Life

The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes fromDavid Chipperfield Architect's minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth's works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.

CENTRE GEORGES POMPIDOU

NEGATIVE SPACE

NEGATIVE SPACE // MY CUISINE CANARY WHARF

WOOLMARK

The Woolmark Company

Designer: Francesco Saroglia

Inspired by a basic ball of wool, its clarity and simplicity transcend language barriers and negate the need for a logotype.

THE VEGETABLE BAR

Studio: Magpie Studio

The symbol can be seen either as an upside down wine glass or a vegetable.

THE HENRY MOORE INSTITUTE

THE YORKSHIRE SCULPTURE TRIANGLE

YORKSHIRE SCULPTURE PARK

This is our Study Task is to recreate a new symbol for this Yorkshire Sculpture Park, this will be provided by a trip on Wednesday the 14th of October, to the actual park to get inspiration for the symbol we can create for it.

Current symbol and logo for the Yorkshire Sculpture Park -

Comments

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis. The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'. 'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'. Mistakes are inherent to the job of making books through trial and error'. Over the years we have learned to limit the number of mistake; we are now much more in control'. 'Ideally, all books start with a question. The clearer the question, the more precise the answer'. 'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page. The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical). To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally. The siz...

Studio Practice

Search This Blog