Skip to main content

Systematic Colour (Part 1) - An Introduction to Colour Theory

The session started by identifying if the red on the apple was really the colour red?
Then Danny took us to a red circle and told us to stare at it for a while, he then quickly changed to slides to a white background and we could see the red circle faintly. Why is this?


Then he should us a paragraph and asked if we could read them? And we could even though the letters are placed different in a word, we are able to read them. As our brain is remembering and is visually reading it. Also if the paragraph or background is in a different colour, we may or may not be able to read it.









Here is some science based on how our eyes can see colours and transfer the different colours to the brain.




The eye contains two kinds of receptors:

 RODS - Convey shades of black, white and grey.

 CONES - Allow the brain to perceive colour.

There are three types of cones:

 TYPE 1: is sensitive to red-orange light 
TYPE 2: is sensitive to green light
TYPE 3: is sensitive to blue-violet light

When a single cone is stimulated, the brain perceives the corresponding colour.

 If our green cones are stimulated, we see "Green".

 If our red-orange cones are stimulated, we see "Red".

 If both our green and red-orange cones are simultaneously stimulated, our perception is "Yellow".


Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colours through the proportionate adjustment of just three colours:
RED, GREEN & BLUE








SYSTEMATIC COLOURS - colour principles





LOOKING AT PRIMARY COLOURS 








Spectral Colour 

The eye cannot differentiate between spectral yellow, and some combination of red and green. 

The same effect accounts for our perception of cyan, magenta, and the other in-between spectral colours.

RGB & CMYK?

RGB = Red, Green and Blue 

CMYK = Cyan, Magenta, Yellow and Black (Key) 







SYSTEMATIC COLOURS (PART 2) - Dimensions of Colour



"Hue" = One colour 
"Colour" = One or several hues 

"Colour" + "Hue" are often interchangeable terms

"Chroma" refers to all colour including shades, tints and tones






"Intensity", "saturation" or "brilliance" are also interchangeable terms that relate to higher or lower degrees of vividness due to diluted or undiluted colour or pigmentation.






Shades are hues plus black 

Tints are hues plus white 

Tones, meanwhile, are hues plus grey 





















PANTONES 




Labels:

Comments

Post a Comment

Popular posts from this blog

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...
Post a Comment
Read more

Objectivity - Subjectivity

Evaluation: Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut. Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to d...
Post a Comment
Read more