Skip to main content

Systematic Colour (Part 1) - An Introduction to Colour Theory

The session started by identifying if the red on the apple was really the colour red?
Then Danny took us to a red circle and told us to stare at it for a while, he then quickly changed to slides to a white background and we could see the red circle faintly. Why is this?



Then he should us a paragraph and asked if we could read them? And we could even though the letters are placed different in a word, we are able to read them. As our brain is remembering and is visually reading it. Also if the paragraph or background is in a different colour, we may or may not be able to read it.









Here is some science based on how our eyes can see colours and transfer the different colours to the brain.





The eye contains two kinds of receptors:

RODS - Convey shades of black, white and grey.

CONES - Allow the brain to perceive colour.



There are three types of cones:

TYPE 1: is sensitive to red-orange light 
TYPE 2: is sensitive to green light
TYPE 3: is sensitive to blue-violet light



When a single cone is stimulated, the brain perceives the corresponding colour.

If our green cones are stimulated, we see "Green".

If our red-orange cones are stimulated, we see "Red".

If both our green and red-orange cones are simultaneously stimulated, our perception is "Yellow".




Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colours through the proportionate adjustment of just three colours:

RED, GREEN & BLUE








SYSTEMATIC COLOURS - colour principles





LOOKING AT PRIMARY COLOURS 








Spectral Colour 

The eye cannot differentiate between spectral yellow, and some combination of red and green. 

The same effect accounts for our perception of cyan, magenta, and the other in-between spectral colours.

RGB & CMYK?

RGB = Red, Green and Blue 

CMYK = Cyan, Magenta, Yellow and Black (Key) 







SYSTEMATIC COLOURS (PART 2) - Dimensions of Colour



"Hue" = One colour 
"Colour" = One or several hues 

"Colour" + "Hue" are often interchangeable terms

"Chroma" refers to all colour including shades, tints and tones






"Intensity", "saturation" or "brilliance" are also interchangeable terms that relate to higher or lower degrees of vividness due to diluted or undiluted colour or pigmentation.






Shades are hues plus black 

Tints are hues plus white 

Tones, meanwhile, are hues plus grey 





















PANTONES 















Comments

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...