During our second group meeting on our company that we got given to rebrand 'Burflex (Scaffolding Ltd) Company', we shared more of our ideas through sketches, work on photoshop and illustrator. Here are some of my sketches and my members digital and sketches of the logo:
These are my ideas, done in sketch form, photoshop and illustrator format. It was my idea of layering the letter 'B' and 'X' as it represents the scaffolding image, inspired by the scaffolding images that we liked.
My group members ideas:
INFLUENCES & INSPIRATIONS
We also researched more on scaffolding, like images on google and Pinterest. These gave us inspirations and influences on how we could combine the typography with the company's professions.
DESIGN IDEAS
My group initially started to design some ideas which were both done digitally and hand drawn based on the aspects of the structure of scaffolding. In my own personal opinion, we had a lot of difficulty as we all produced mixed ideas for the logo and what made it difficult was that everyones ideas were excellent at portraying the company and what they do. However as a typeface alone, in my opinion was stressful as we tried going for a clean-cut and simple appearance, but some of our designs looked either too busy or too thin or small for it to stand out.
DEVELOPMENT
At our development stage, being part of the group, we all found it difficult to select a design we all liked as everyone produced amazing designs. Thankfully, one of my team member saw that everyone was designing individual logos in different ways, and the thought of taking all of everyones ideas and producing a design for the logo that demonstrated the company with everyones beginning ideas.
COLOURS
Before producing the logo, we wanted to change the original colours of the original logo. This was one of the major considerations of selecting a colour palette which depicted the industrial aspects as well as the company's personality. One of my other members of the group researched into colour psychology, and we ended up choosing the colours light grey and light yellow. As these colours
represented the safety image that they company wishes to deliver for its audience and costumers.
The colour Grey was the closest to the colour black, as the meaning of the colour black can be seen as more dramatic and mysterious. Compared to to the silver/white colour it has connotations of being more illuminating and lively, thus representing how the company has a friendly, happy, helpful and transforming approach.
The colour Light/pastel yellow means helping to clear the mind, making it open and alert. Even though the colours have a big difference against one another, and have different effects. They actually harmonise well with each other and emphasise the company's elements.
ESTABLISHING THE DESIGN
Here is the logo that my team member created and combined everyones initial ideas together, which is not too chaotic but still keeping the clean-cut appearance that we all agreed to and the company's profession. We have incorporated our chosen colour scheme which has transformed our typeface logo to the message of the company we wanted to deliver. In final reflection of the logo, we agreed that the layering on the letter 'B' did not balance well with the inverted form on the letter 'X'. It was a simple solution that we could fix, by removing the yellow lines in between each form and taking it away on of the grey layers, leaving it only with two of them instead. Below is an image of our final logo from the group task in which we rebranded the company's logo 'Burflex (Scaffolding Ltd)'.
FINAL LOGO WITH MOCK UPS
The identity of the company brand was by designing the typeface around a concept to express the mission statement of the company, which says "We believe all our customers need are important", thus they are continuously moving forward as a company.
My group members ideas:
INFLUENCES & INSPIRATIONS
We also researched more on scaffolding, like images on google and Pinterest. These gave us inspirations and influences on how we could combine the typography with the company's professions.
DESIGN IDEAS
My group initially started to design some ideas which were both done digitally and hand drawn based on the aspects of the structure of scaffolding. In my own personal opinion, we had a lot of difficulty as we all produced mixed ideas for the logo and what made it difficult was that everyones ideas were excellent at portraying the company and what they do. However as a typeface alone, in my opinion was stressful as we tried going for a clean-cut and simple appearance, but some of our designs looked either too busy or too thin or small for it to stand out.
DEVELOPMENT
At our development stage, being part of the group, we all found it difficult to select a design we all liked as everyone produced amazing designs. Thankfully, one of my team member saw that everyone was designing individual logos in different ways, and the thought of taking all of everyones ideas and producing a design for the logo that demonstrated the company with everyones beginning ideas.
COLOURS
Before producing the logo, we wanted to change the original colours of the original logo. This was one of the major considerations of selecting a colour palette which depicted the industrial aspects as well as the company's personality. One of my other members of the group researched into colour psychology, and we ended up choosing the colours light grey and light yellow. As these colours
represented the safety image that they company wishes to deliver for its audience and costumers.
The colour Grey was the closest to the colour black, as the meaning of the colour black can be seen as more dramatic and mysterious. Compared to to the silver/white colour it has connotations of being more illuminating and lively, thus representing how the company has a friendly, happy, helpful and transforming approach.
The colour Light/pastel yellow means helping to clear the mind, making it open and alert. Even though the colours have a big difference against one another, and have different effects. They actually harmonise well with each other and emphasise the company's elements.
ESTABLISHING THE DESIGN
Here is the logo that my team member created and combined everyones initial ideas together, which is not too chaotic but still keeping the clean-cut appearance that we all agreed to and the company's profession. We have incorporated our chosen colour scheme which has transformed our typeface logo to the message of the company we wanted to deliver. In final reflection of the logo, we agreed that the layering on the letter 'B' did not balance well with the inverted form on the letter 'X'. It was a simple solution that we could fix, by removing the yellow lines in between each form and taking it away on of the grey layers, leaving it only with two of them instead. Below is an image of our final logo from the group task in which we rebranded the company's logo 'Burflex (Scaffolding Ltd)'.
FINAL LOGO WITH MOCK UPS
The identity of the company brand was by designing the typeface around a concept to express the mission statement of the company, which says "We believe all our customers need are important", thus they are continuously moving forward as a company.
Comments
Post a Comment