Type in Context presentation

An examination of typefaces in context and the development of custom type based on existing letterforms.

Jessica Hische -

"The very first sketch that we did was based on Edwardian."

"Wes really likes [Edwardian], but he thinks it's too formal and that it's not going to work well on a smaller screens. What could you do with this as a starting point?"

"So, we started from Edwardian, but after a few tries with it - doing a less formal version, a thick or thin, a mono-weight - it was still too formal, there was something missing. Then, after a week or something. Wes came back with the titles from a Claude Chabrol film."

"This is more along the lines of what we want. What if we did these in your style, make it feel more '60s' American rather than '40s French?' To me, that was really fun because if you think about New England on top of the most current trends in type, using typefaces that were released that very year."

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Studio Practice

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