Introduction to Typographic & Layout Grids/Canons

GRIDS

TYPOGRAPHIC GRIDS

The Baseline Grid

Josef Mueller-Brockmann

Grid Systems in Graphic Design

Jans Tschichold

The New Typography

Adrian Frutiger

Type, Sign, Symbol

Eric Gill

An Essay on Typography

Massimo Vignelli

Vignelli Canon

BASELINE GRID

JOSEF MUELLER-BROCKMANN

JANS TSCHICHOLD

Octavo

Golden Canon

Van de Graaf

ADRIAN FRUTIGER

PENGUIN

Edward Young

Jan Tschichold

Romek Marber

EDWARD YOUNG & JANS TSCHICHOLD

ROMEK MARBER

AGATHA CHRISTIE

Our Study Task was to redesign one of Agatha Christie's novels, we picked our chosen book title from a bowl and I got the Book title: 'Elephants Can Remember'. Here Simon our Year Tutor was testing our ability to see how fast we could create the book cover of one of Agatha Christie's book.

Comments

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context. Below are some images of this layout format: Participant page order by names: Katie Sung Leah Chen Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples. These choices are made by the clients. Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and designed the logo for us. Everything was delivered on time. Katie always communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme). To conclude the final results were great. I would highly recommend Kati...

Jan Tschichold - Grids

Feedback from Tutor of Publication After receiving feedback from my tutor, he informed me to use grids within arranging my layout of my publication pages. This will keep my images and text in a consistent manner, thus making it visually professional. To achieve this precise layout, I will research on Jan Tschichold Grid System. This will allow me, to understand this type of matter of using a grid. Jan Tschichold Jan Tschichold was a typographer, book designer, teacher and writer (2 April 1902 Leipzig , Germany – 11 August 1974 Locarno , Switzerland ) . Tschichold's Grid System Fibonacci & Golden Ratio Fibonacci sequence ratio 8:13 links to the Golden section. This sequence is not only evident within design but also nature. 1.62 - Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs . Many ancient cultures from Egyptian...

Studio Practice

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