Studio Brief 02 - Design Process - Public Information Leaflet Design Final Critique/Development

In this final critique based on the Public Information Leaflet, I did some mock-up leaflets from my previous sketches and ideas in my sketchbook. Here are some images of my first mock-ups of the public information leaflet designed based on child abduction / Stranger Danger.

These were discussed within our small groups, we each present our work that we did for this studio brief, I did my leaflet based on stranger danger for young children. Here I wanted the leaflet to have a friendly yet approachable image. In my previous sketches / designs I wanted the leaflet to be interactive for my target audience (children) as it is difficult to get them interested with a leaflet filled with information. Which will bore them as
soon as they start reading. In consideration to my previous idea, many of my peers said it would be difficult to make a leaflet interactive like pop-up, folds etc. And that the idea to make it would be ambiguous to produce, it would be more like a story book instead of the leaflet. Plus it would be even more difficult to produce as we have to make it the size, we were supposed to follow 35.5cm to 25cm.

Peers advice:

Good - using colours of the leaflet.
Redesign of Charley the ginger cat is childish enough.
Creative with leaflet folds.
Change wording on leaflet as children may not understand big words.
Good ideas, agree truly with the whole colour scheme for children
Good research into existing colour scheme for children leaflets
Not sure on the type choice.
Images / symbols are approachable for children
Good ideas but needs developing - good range of of mockups.
Shapes you've experimental with are nice

Comments

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