Studio Brief 01 - Secret 7: Self Evaluation

Overall, during this brief I personally had a sceptical experience with this brief. This is
because I believe I wasn’t very fond with brief Eventhough I did like how it was quite an
open brief, that us the students could design whatever we wanted for the chosen artist,
but the live brief was quite strict like not being able to use the artists name nor the
title of the song.

I found it quite difficult to come up with ideas for this brief, thus making me lose my time
mangement for the designing stage. I believe I stuggled with this brief as I couldn’t really
make up my mind which designs were best and suitable for the artist. Again I was being
very indecisive during this brief. I was very indecisive whenever deciding to chose my
physical drawing or my digital drawings but after few trials and errors. I finally got the
results I was looking or.

My Secret 7 record sleeve design is based on, the song ‘Clearest Blue’ by the artist Chvrches. The design of this record sleeve that I have created is inspired by the lyric music video and the lyrics within the song ‘Clearest Blue’. The chosen line from the lyrics of the song I chose was ‘You were the perfect star’. To me personally the song portrays to me an image of a cry dance image; because of this my main focus of the sleeve was the broken, smashed star as it implies that this person or potential lover is no longer this ideal figure. I wanted the star to have a sort of abstract blue gradient effect to emphasise the colour of the cry/tear image. The multiple outlines of the shape enhance the effect of an image of the sound waves.

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Type in Context - Final Indesign Layout

After the trial and error of printing the pages with my first intial scrapbook concept. I decide to change the layout of my pages as the first layout was difficult to work with when adding text. Instead I did a layout like this (images are below) the text and photographs are in more of a consistent and organised scale. My peers gave me advice on what text to put within my publication pages, they said facts and figures will be interesting as it will relate to the photographs. Because of adding more photographs/text to the pages of the publication, I therefore had to add more pages. So in the end, there was about 30 pages in my publication. Overall, the images on the Indesign preview look decent and I will print this out within the Digital Print room’s paper stock.

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final submission for the live brief - Secret 7. I particular favoured this design as it really portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism of the star is similar to a heart of the person who is going through a heart break thus this is similar feeling when the break bit is being cracked like glass. The glass look makes it highlight that the person’s heart is very sensitive and weak and the colours of the different shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star which has broken the heart...

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical small publication book of Design Principles. I believe this second development work was successful as the colours of the type has been nicely and evenly printed out.The information on the pages are arranged properly in the right order as to the the one on the Macbook. However, I need to chose a different type of paper stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the visuals of the book is very minimalistic and simple I believe this is appropriate to the audience who would read this kind of book context. Especially, for young students who want to learn the right knowledge and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme, as these colours only outline the significant factors of Design...

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