Studio Brief 01 - Secret 7: Self Evaluation

Overall, during this brief I personally had a sceptical experience with this brief. This is
because I believe I wasn’t very fond with brief Eventhough I did like how it was quite an
open brief, that us the students could design whatever we wanted for the chosen artist,
but the live brief was quite strict like not being able to use the artists name nor the
title of the song.

I found it quite difficult to come up with ideas for this brief, thus making me lose my time
mangement for the designing stage. I believe I stuggled with this brief as I couldn’t really
make up my mind which designs were best and suitable for the artist. Again I was being
very indecisive during this brief. I was very indecisive whenever deciding to chose my
physical drawing or my digital drawings but after few trials and errors. I finally got the
results I was looking or.

My Secret 7 record sleeve design is based on, the song ‘Clearest Blue’ by the artist Chvrches. The design of this record sleeve that I have created is inspired by the lyric music video and the lyrics within the song ‘Clearest Blue’. The chosen line from the lyrics of the song I chose was ‘You were the perfect star’. To me personally the song portrays to me an image of a cry dance image; because of this my main focus of the sleeve was the broken, smashed star as it implies that this person or potential lover is no longer this ideal figure. I wanted the star to have a sort of abstract blue gradient effect to emphasise the colour of the cry/tear image. The multiple outlines of the shape enhance the effect of an image of the sound waves.

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'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis. The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'. 'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'. Mistakes are inherent to the job of making books through trial and error'. Over the years we have learned to limit the number of mistake; we are now much more in control'. 'Ideally, all books start with a question. The clearer the question, the more precise the answer'. 'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page. The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical). To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally. The siz...

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