Studio Brief 01 - Professional Practice/Secret 7

In this Studio Brief 01 - Professional Practice/Secret 7. We should aim to visually explore the artists and tracks, through the context of the Secret 7 competition. In this case I am competing against 1000's of submission from all over the world to present how my designs/final design can stand out compare to the other contestants.

What are the obvious responses? How can you knowledge of these inform your own visual investigation.

100 designs for each track will be selected, pressed and printed to be exhibited at Sonos Studios in Shoreditch / London. These will be sold for £50 to raise money for the Amnesty International. Creatives from around the world are invited to interpret the tracks in their own style for every 7.

Initial Research/Considerations

In this we should aim to explore the visual semiotics of the tracks from a personal perspective, how do you interpret the content, lyrics, genre, style... (and so on) in a visual sense. To begin this brief, visually research by examining celebrated music artwork designers including:

Peter Saville
Jamie Reed
Annie Leibovitz
Strom Thorgerson
Fred Deakin
Mark Farrow
Leif Podhajsky

"Design is About Doing" - This is an opportunity to visually and conceptually exploit every possible angle of your ideas. We are expecting a visual feast of ideas before you even consider resolving the problem.

Competition Briefs

Awards

Exposure

Networking

Prize money/Income

Recognition

Placements

Comments

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis. The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'. 'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'. Mistakes are inherent to the job of making books through trial and error'. Over the years we have learned to limit the number of mistake; we are now much more in control'. 'Ideally, all books start with a question. The clearer the question, the more precise the answer'. 'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts The shop that I wanted to r...

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page. The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical). To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally. The siz...

Studio Practice

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