Studio Brief 02 | Product, Range and Distribution Brief | Breastfeeding Controversy - Evaluation

Evaluation

To conclude for studio brief 02 - product, range and distribution I believe I have done a decent amount of research and work for this kind of brief. However, I do believe if I had more time or spent more time on this brief. I could of done a lot more for the final design submission. 

At the beginning of the brief I found difficulties to what kind of issue/subject to do for this brief as that was part of the requirements. I first decided to base the issue on disabilities (universal design, work & employment and Paralympics). But when I got feedback from my peers and tutors based on this issue research. They all informed me that it would be quite difficult to present this issue. Especially on how serious it might affect the audience, so I had to e careful with what I wanted to show. 

I had a few days to think about this, and I did find it very challenging to come up with designs with was related to the research I found. Therefore, I decide to change the issue topic. I went online again to search and in the end I changed my issue to 'Breastfeeding in Public'. There was plenty of informative, social media, articles and so on based on this specific subject. I also found many existing posters that already supported women's rights if they should or should not be allowed to breastfeed in public spaces. 

Once I collected enough information based on the topic. I started to sketch out some ideas on how to spread the information. I believe creating posters, leaflets and stickers would be a valuable items for spreading and supporting women's rights. 

From the research I collected, one of them stated the benefits of breastfeeding like eating/drinking. These were very similar benefits like the right amount of nutrients and calcium in the body. Therefore I thought it would be a good idea to compare milk to breastfeeding milk as it contain similar amount of benefits like everyday milk. Then these sticker can be then put on dairy products to really spread the message to society. 

The ideas came by simply drawing different shapes of milk cartons. One idea was to show how stopping women to do things freely is very similar to discrimination, prejudice and segregation. Also a bullying method of women being missing and last being seen after breastfeeding their child. Next idea is to create a milk carton that only contains breast milk and comparing it to other milks. Saying that they are all the same so why be so picky.  

I asked my peers for feedback on both ideas a lot of my peers a lot of them liked the idea of breast milk being available in supermarkets. The design process was really simple by using full fat, skimmed, semi-skimmed and breast milk on the same shelf. The slogan which will question the audience would say "There are all types of milk... Which one is more natural". 

So I continued with this design process, then added more development by the use of stickers. The stickers are pink cartons saying breast milk, they will be attached on dairy products so the consumers can reflect on what they buy. 

I went to digital print to print out my final pieces. The poster turned out very well, but the stickers were printed out incorrectly I wanted it to be printed A4 matte. But it came out A3, I was going to reprint this but it looked a lot better with the bigger stickers as the type is more visible. 

In the end, I am happy with the finish pieces that I have made for this brief. If I had more time spend more time. I would have done a leaflet with the facts about how similar breast milk is to ordinary milk.