Skip to main content

OUGD603 | Extended Practice | Brief 05 | Student Design Award 2018 - Children's Cover Award 'Nought & Crosses' by Malorie Blackman

The Brief

 You are invited to design a cover look for Noughts & Crosses to bring this original and unforgettable book to a new generation of readers. The design should ensure that this important book remains a must-read for every teenager. 

 Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 28mm), incorporating the Penguin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the specs and how to submit your entry. 

 What the judges are looking for:

 What the judges are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them. 

 While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and be eye catching within crowded bookshop setting as well as on screen at the reduced size for digital retailers. 

 The winning design will need to:
  • have an imaginative concept 
  • be an original interpretation of the brief 
  • be completely executed with strong use of typography 
  • appeal to the broadest possible audience for the book 
  • show a good understanding of the marketplace 
  • have a point of difference from other books that will be competing against in the market 
  • be able to sit in the shelves of a supermarket or ebook store as easily as it sits in those of more traditional bookshops 
Copyright must be cleared for all images used in your cover design and you must include a credit line on the back over of your design for any third party images. For example: 'Cover photography by Joe Blogs'. 
Original Cover

Labels:

Comments

Post a Comment

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...
Post a Comment
Read more

Studio Brief 01 - How Do You Read?

In this Studio Brief 01 - How Do You Read? We need to use the range of fundamental design principles that we have been taught: Colour theory, frame & format, type & grid... Which all of them gives us a inform comprehension of the building blocks of graphic design.  Overall, our aim of the end of the Studio Brief is for us to design and produce a small publication (booklet, leaflet, etc.) that collates materials which, in turn, can communicate key factors of design principles to the reader.  These are some of the key factors of Design Principles: Gestalt Principles Colour Theory: Systematic Colour Colour Theory: Subjective Colour  Grids  Figure/Ground  Balance  Alignment  Proportions  Canons of Page Construction White Space  I may choose to look at one of these and expand it, or all of these or even a selection of these subjects which I want to present within my small publication that I will develop and ...
Post a Comment
Read more

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more