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OUGD603 | Extended Practice | Brief 05 | Student Design Award 2018 - Children's Cover Award 'Nought & Crosses' by Malorie Blackman

The Brief

 You are invited to design a cover look for Noughts & Crosses to bring this original and unforgettable book to a new generation of readers. The design should ensure that this important book remains a must-read for every teenager. 

 Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 28mm), incorporating the Penguin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the specs and how to submit your entry. 

 What the judges are looking for:

 What the judges are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them. 

 While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and be eye catching within crowded bookshop setting as well as on screen at the reduced size for digital retailers. 

 The winning design will need to:
  • have an imaginative concept 
  • be an original interpretation of the brief 
  • be completely executed with strong use of typography 
  • appeal to the broadest possible audience for the book 
  • show a good understanding of the marketplace 
  • have a point of difference from other books that will be competing against in the market 
  • be able to sit in the shelves of a supermarket or ebook store as easily as it sits in those of more traditional bookshops 
Copyright must be cleared for all images used in your cover design and you must include a credit line on the back over of your design for any third party images. For example: 'Cover photography by Joe Blogs'. 
Original Cover

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