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OUGD603 | Extended Practice | Brief 01 | Development 2 | The Bear And The Stars Logo Design

Typefaces
Below are the selection of typeface which me and my collaboration partner have complied together which we believe are suitable for the client's logo. Majority of the typefaces are sans serif this is due to the request and preference of the client. The reason for this that her Youtube audience and newcomers need to be able to read the name of the channel clearly. Therefore a typeface which is simple and easy to read is vital as consumers/subscribers and designers can identify who's logo it belongs to.
Correction - 'The Bear And the Stars'
Feedback from client
Once our logo designs were our satisfaction we properly refined and formatted them as sent them to our client. The feedback we received from her preference were:
  • She absolutely adores these two separate logos. Below are the two designs: 



  • However she prefers the second silhouette of the bear with the top moon illustration. 
  • The chosen font 'Moon Bold' & 'Moon Flower....
Thus with the feedback given we decided to experiment the northern lights inspired colours  individually with the new combined logo. Whilst my collaborative partner will work on the typeface of the logo. During this discussion we also decided to individually create vectors and designs for the Youtube banner. These will be put within the shared google drive as changes can be made from both of us. 

New combined logo

Colour designs of 'The Bear And Star' Logo
As keeping with the client's request the image below shows the experimentation of Northern light colours on the bear, moon, and stars. By referring to the northern lights images found on the internet taking swatches of these and using the gradient tool to make the northern light colours. 
Banner design for Youtube Channel
Whilst executing the Northern lights banner designs. It was challenging to draw out the Northern lights as sketches. The only way to make the Northern lights look like Northern lights digitally was to use the gradient tool and combined them. With the gradient colours it shows the Northern light affect. 

 

Above are the vectors of the Northern lights.

Below are the colour scheme being tested against the vectors designs.



Yaqub's Northern lights
Northern lights 1
Northern lights 2

Secondary feedback from client: 
  • Client really likes the bottom right hand corner logo colour scheme. 
  • And two of the big banner northern light.
  • In addition there was an issue with the chosen typeface 'Moon Bold' as this typeface could not be used commercially. Therefore we had to find a typeface which was similar to it, Yaqub found a typeface called Bpreplay which was the closet. The client agreed to this sudden change. 
Below are some mock-ups of colour designs for the logo with the name  'The bears and the stars'. 

 

 

 



 Client choices and development
These include information of the client's name, profession, company name, phone number, email address and website. Whilst the collaborative partner worked on the banner with is the Youtube banner and edited the stars. I made the banner as the back of the business card. 

Final back of business card of 'The Bears and The Stars' 

Final front logo of business card of 'The Bear and The Stars' 



Youtube banner made by Yaqub





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