Introduction
Over the years the common plastic milk bottle as become bland and unexciting. Some consumers may still remember the nostalgic sound the traditional glass milk bottle that was delivered by white-coated milkmen and women, driving milk floats and delivering to your doorstep.
Now the milk containers all look the same both style and shape, fit for purpose but with no distinguishing features or character.
The Brief
The challenge for this brief is to design a next generation of milk bottle packaging in the form of a 2-pint fresh milk bottle made from plastic. The solution still needs to be practical, easy to use and be handled by everyone including the elderly and children.
It is important that your design includes primary function of being easy and stable to pour the contents, without mess or spillages, and for the opening to be resealable to maintain fridge lifer and freshness. Your solution should not only have 'stand out appeal' in stores but also look good on the breakfast table. With more consumers shopping online for their groceries, transportation of fresh milk products from manufacturer is also to be addressed in ensuring that your design solution can withstand the rigours of filling, packaging and delivery to both retail outlets and the consumer at home.
The visual presentation and styling of this new plastic milk bottle needs to reflect a quality product to the consumer, one that is convenient, easy to use and looks good in both store display and in the home.
Points to consider
Over the years the common plastic milk bottle as become bland and unexciting. Some consumers may still remember the nostalgic sound the traditional glass milk bottle that was delivered by white-coated milkmen and women, driving milk floats and delivering to your doorstep.
Now the milk containers all look the same both style and shape, fit for purpose but with no distinguishing features or character.
The Brief
The challenge for this brief is to design a next generation of milk bottle packaging in the form of a 2-pint fresh milk bottle made from plastic. The solution still needs to be practical, easy to use and be handled by everyone including the elderly and children.
It is important that your design includes primary function of being easy and stable to pour the contents, without mess or spillages, and for the opening to be resealable to maintain fridge lifer and freshness. Your solution should not only have 'stand out appeal' in stores but also look good on the breakfast table. With more consumers shopping online for their groceries, transportation of fresh milk products from manufacturer is also to be addressed in ensuring that your design solution can withstand the rigours of filling, packaging and delivery to both retail outlets and the consumer at home.
The visual presentation and styling of this new plastic milk bottle needs to reflect a quality product to the consumer, one that is convenient, easy to use and looks good in both store display and in the home.
Points to consider
- Visual appeal and shelf impact
- Easy handling by a variety if age groups
- Functionality
- Effective dispensing and resealing
- Safe and secure delivery to the consumer purchasing on line, and to stores from manufacturer
- Filling, storage and display
Materials to be used
For your mock ups use an appropriate material to represent plastic.
For your mock ups use an appropriate material to represent plastic.
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