Skip to main content

OUGD603 | Extended Practice | Brief 08 | Student Starpack Awards 2018 - Luxury Family Range of Cans for Tea or Coffees

Introduction
In the UK, consumers drink over 60.2 billions cups of tea every year and some 55 million cups of coffee every day. The UK tea industry alone provides 0.02 percent of the entire country's annual turnover. However, we have come a long way since instant coffee or straight-up builder's tea were our go-to choices.

 Tea infusions with exotic ingredients and additional health benefits are increasingly popular and with the cafe culture boom, nearly a fifth of the population visits a coffee shop on a dial basis. Consumers want that premium tea and coffee experience in their homes. The purchase of premium, organic, ethically-sourced and rare varieties of teas and coffees by UK homeowners is on the rise. 

 A wide range of teas, coffees and infusions from every corner of the world are now sold as gift items or decorative containers for the home. Rare blends, single origin mixes and infusions are presented and kept fresh in beautiful specifically tins. 

 The Brief
  • To design and develop a new, exciting and eye-catching range of at lease three tins for either teas or coffees. 
  • Students will need to create a fictitious brand targeting the quality retail sector, including duty free areas at airports and higher-end retailers such as John Lewis, Selfridges and M&S. 
  • This new range is to be designed primarily for purchase as a luxury gift pack. 
  • Consider when designing your range (minimum 3 in range) marriageability as a set of three and that the labelling, graphics and overall presentation ensure they are family of luxury products. 
  • When developing your designs consider re-usability of the tins for secondary use within home.
  • To meet food standards, the contents (tea, coffee or infusions) would, if going into production, be sealed separately in foil bags and presented in the secondary pack. 
Points to consider
  • Creative use tin
  • Marriageability as a set of three luxury tins 
  • Innovative use of decorative and graphic elements 
  • Re-usability as a secondary pack
  • Shelf impact 
  • Consumer appeal as luxury gift packaging
Materials to be used
  • The set of tins must be tinplate as the core element but your models can be made of any appropriate materials to represent the metal components. Similarly, any appropriate material can be used to represent the tin contents.


Labels:

Comments

Post a Comment

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...
Post a Comment
Read more

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...
Post a Comment
Read more

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...
Post a Comment
Read more