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Studio Brief 01 | Leeds Public Spaces | Sketches & Designs of the Popular Events

After choosing the Popular events within the city of Leeds. I began to do some sketches of the posters designs of the selected events that I had chosen: 'International film festival, International beer festival, and Leeds indie food festival'. 

 Below are some examples of some quick sketches of the following three events: 

 Leeds international film festival
 


 For the three sketches that I have drew, I wanted to emphasis the meaning of the word 'international' as Leeds show a variety amount of global films. Yet I wanted to bring in the 'fun' aspect of the festival in. To associate this kind of aspect I did some very illustrative cinematic equipment. 

 I added a global to represent the 'international' elements. To make my illustrations visually readable, I made these objects that all countries can understand like semiotics. 

 In addition I also put the logo of the event as the audience will be able to know what even is being celebrated. 





Leeds international beer festival
 

For the three designs for the beer event. I tried to express the classy yet trendy the event is. 
Especially to the target audience which this event is targeted towards to. The audience is range to 20 and above meaning the event needs to attract not only the younger generation, the older ones to. 

 I tried to reinforce the selection of beers which are available in this particular event by showing the different sizes of glasses. 

 The event also comes with food, to highlight this I believe it would be a good idea to bring finger food into this. For example: nuts in a bowl. 

 Then for the other design, I have also added the logo of this beer event. The logo has become a coaster for the beer glass to be on.



Leeds indie food festival
 

For the indie food festival, I found it challenging to express this well known and celebrated event on a poster. I had a bit of an experimentation with a selection of type of foods. But they looked to simple for an 'international' standard. 

 Then I tried to spell the name of the festival with the food. However, this was also quite difficult to create. Especially when I try to draw it digitally on the mac for the screen printing process. Due to the amount of detail put of the food, I believe this might be hard for the detail to come out on screen printing work. 

 Therefore, I believe I will not do this event for my final piece A3 poster.

 Overall, I would like to either screen print the 'Leeds international film festival' or 'Leeds international beer festival'. The reasoning for this is that I mostly like the designs that I have created for both posters. I will also be getting feedback from peers and tutors to also help me decide on which one to screen print for my final piece. 

 Once this has been decided I will start experimenting with colours for the screen print process and outlining the designs digitally. With a more define outline the line will be more prominent when against emulsion. 


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