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Studio Brief 02 | Product, Range and Distribution Brief | Breastfeeding Controversy - Development

When it came to choosing between the disabilities or breastfeeding issue, I found this part extremely challenging as both ideas were good and there are many ways of campaigning the two issues in their variety of concepts. Despite this with the help and support of feedback that I received from both peers and tutors, I decide to commence on the issue of 'Breastfeeding in Public controversy'. The reasoning of this being the final decide of my topic was due to the popularity and demand of peers/tutors took on the idea. 

In social media there was an uprise due to women being discriminated due to breastfeeding in public. Due to the extreme hate against women breastfeeding, there were many protests and high advertising controversy for the rights of breastfeeding in public. 

For a starting point to create a campaign for supporting woman's rights for breastfeeding. I have created a spider diagram branching out with ideas on how I could promote this in a physical form:



By following this spider diagram as a guideline on what methods, research, techniques, progress etc. based on the issue that I have outline. This would keep me in a steady yet schedule routine. To strengthen this I will also create/write up a brief based on my issue. 

To commence with this brief, I have done a few quite illustrations on Adobe Illustrator of milk cartons. These can be shown below: 


 

 





















The reasoning behind the imagery of milk cartons. Is during the pass milk cartons would have missing person on the packaging. This was clever as every person in society would purchase milk for their everyday necessity. This made people who purchased the milk aware of who was missing, which is very good advertisement. 

This is a very similar reason why and how that I am basing this concept on the 'breastfeeding' issue. Not only it shows segregation and discrimination to women (like milk having favouritism due to brand or colour) but also that no matter the reason the consumer is still buying the same thing. Despite the packaging/price and which cow has produce the milk. This is very similar to women's breast milk, it still the same and 100% natural. 

Milk comes with any benefits for health like a good part of every beings healthy diet. Similar why breastfeeding is positive as it gives benefits for the health of newborns later in life where they are still developing. 






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