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Studio Brief 01 | Leeds Public Spaces | Development - Vector & Colours

Development of Sketches
After the previous feedback from my quick sketches of the celebrated events that I selected to design. I continued with drawing a digital outline of these posters designs, as a vector then transferring the vector into Photoshop to experiment colours - that my peers & tutors advised me to do. 

 Vector Designs
'Leeds International Film Festival'
'Leeds International Beer Festival'

Film Festival Typefaces - Experimentation
LittleLordFontleroy - Typeface
Carrington - Typeface 


Above - Typeface
























For the 'International film festival' I wanted the selection of typeface that I have chosen to represented the red carpet yet cinematic aspect. For example the typeface for when the film finishes 'The End'. And the other just a simple contemporary typeface capitalised to make the title stand out to the eye. 

 When testing these typefaces on the illustrative poster design, the movie typefaces does not look powerful as the contemporary typeface. This is why I will use the 'Above' typeface for this particular poster.
Beer Festival Typefaces - Experimentation
'Helvetica' - Typeface
'Futura' - Typeface

'Montserrat' - Typeface















For the 'International Beer Festival' the concept is aimed at young adults and above. So I believe that it is appropriate to the make the typeface modern and contemporary that the audience will recognise this beer trend. To test these chosen typefaces I put them along the logo coaster which is shown above. 

Overall, I believe Futura is the most suitable typeface for this concept as the letters go well when curved and are more bold. This will be good, when being screen printing of the thickness of the letters. 

Film Festival - Colour Experimentation
Gold, White & Black
Gold, Red, White & Black


Black, Silver & White
When it came to colour experimentation, I tested the above colours against each other. In particularly I wanted the colours to represent a 'red carpet' concept. By using metallic colours such as gold and silver. I will also add some foiling onto the poster as it looks like confetti - this will indicate the celebratory symbol of the event. The red poster really show this depiction. 

I tried with other colours like the blue, however it did not have the same effect. The colours that I used for the blue poster gives a very cold effect than celebration colours. 

Overall, I believe if I was to choose out of the three designs. I will screen print the red poster with the gold and black colours. 

Beer Festival - Colour Experimentation

Brown, Yellow, Bronze, White & Black
Bronze, Brown, Gold, White, Blue & Black


Black, White, Black, Blue, Brown & Bronze
When experimenting colour choices for the 'beer festival'. I tested with colours above against each other to create that contemporary/trendy aspect. The yellow came out a bit strong of this colour scheme, there is to much of a big contrast between the others. 

The the poster with the gold and blue works really work together, however the colour is not as vivid and eye catching enough for a wall display. 

Final Design to Screen Print
For the final verdict of what event/event design I should screen print for my final print. I received feedback from both my peers and tutors, majority of the votes appointed the 'Leeds international film festival' - red, gold, black and gold design. Which I also agree on that is one of my best designs for this kind of brief. 


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