Skip to main content

Design for Screen - The Design Process

The Design Process for the Brief
  • Emotion & experience key element for the designing process of design for screen
  • Problem solving and provoking emotions 
  • Examples of these elements are through adverts and competition brief (John Lewis adverts christmas special)
  • Packaging up a message through a story - which links to what we are doing for a interface design 
  • Experience should be rewarding to the user using the user interface 
  • Enjoyable experience like physical experience (newspaper etc). 
  • Optimising experience 
  • Existing pages which have user interface functions 
  • Personas factions characters - putting yourself in the target audience shoes 
  • Conduct interview, approaches them as observation of using the user interface 
  • Focus groups on views 
  • Identifying advantages / disadvantages of the user interface 
  • Designing for the target audience 
  • Is it for a different country (Globally)? Is it suitable amount of money that people or the target audience afford? Premium, economy etc? Look and feel special or suitable for the target audience 
  • Interface for company, What is the size of the company? How large is the budget? 
  • Invent some characters who would interact with the user interface that you've design 
  • What motivates them, general information? Specific goal? Essential time or day to day experience? 
  • Familiar to the user interface (all ready exists) 
  • Idea generation 
  • Come up with ideas after research 
  • Wire frames, sketches, small animations, mock ups 
  • Demonstrate on how the user interface works or function. 

Comments

Popular posts from this blog

OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this  brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context.  Below are some images of this layout format: Participant page order by names: Katie Sung  Leah Chen  Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples.  These choices are made by the clients.  Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and  designed the logo for us.  Everything was delivered on time. Katie always  communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme).  To conclude the final results were great.  I would highly recommend Kati...

Jan Tschichold - Grids

Feedback from Tutor of Publication After  receiving  feedback from my tutor, he informed me to use grids within arranging my layout of my publication pages. This will keep my images and text in a consistent manner, thus making it visually professional. To achieve this precise layout, I will research on Jan Tschichold Grid System. This will allow me, to understand this type of matter of using a grid.  Jan Tschichold Jan Tschichold was a typographer, book designer, teacher and writer  (2 April 1902  Leipzig ,  Germany  – 11 August 1974  Locarno ,  Switzerland ) . Tschichold's Grid System Fibonacci & Golden Ratio Fibonacci sequence ratio 8:13 links to the Golden section. This sequence is not only evident within design but also nature. 1.62 -  Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs . Many ancient cultures from Egyptian...