Design for Screen - The Design Process

The Design Process for the Brief

Emotion & experience key element for the designing process of design for screen
Problem solving and provoking emotions
Examples of these elements are through adverts and competition brief (John Lewis adverts christmas special)
Packaging up a message through a story - which links to what we are doing for a interface design
Experience should be rewarding to the user using the user interface
Enjoyable experience like physical experience (newspaper etc).
Optimising experience
Existing pages which have user interface functions
Personas factions characters - putting yourself in the target audience shoes
Conduct interview, approaches them as observation of using the user interface
Focus groups on views
Identifying advantages / disadvantages of the user interface
Designing for the target audience
Is it for a different country (Globally)? Is it suitable amount of money that people or the target audience afford? Premium, economy etc? Look and feel special or suitable for the target audience
Interface for company, What is the size of the company? How large is the budget?
Invent some characters who would interact with the user interface that you've design
What motivates them, general information? Specific goal? Essential time or day to day experience?
Familiar to the user interface (all ready exists)
Idea generation
Come up with ideas after research
Wire frames, sketches, small animations, mock ups
Demonstrate on how the user interface works or function.

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Studio Practice

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