Design for Screen - The Design Process

The Design Process for the Brief

Emotion & experience key element for the designing process of design for screen
Problem solving and provoking emotions
Examples of these elements are through adverts and competition brief (John Lewis adverts christmas special)
Packaging up a message through a story - which links to what we are doing for a interface design
Experience should be rewarding to the user using the user interface
Enjoyable experience like physical experience (newspaper etc).
Optimising experience
Existing pages which have user interface functions
Personas factions characters - putting yourself in the target audience shoes
Conduct interview, approaches them as observation of using the user interface
Focus groups on views
Identifying advantages / disadvantages of the user interface
Designing for the target audience
Is it for a different country (Globally)? Is it suitable amount of money that people or the target audience afford? Premium, economy etc? Look and feel special or suitable for the target audience
Interface for company, What is the size of the company? How large is the budget?
Invent some characters who would interact with the user interface that you've design
What motivates them, general information? Specific goal? Essential time or day to day experience?
Familiar to the user interface (all ready exists)
Idea generation
Come up with ideas after research
Wire frames, sketches, small animations, mock ups
Demonstrate on how the user interface works or function.

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OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context. Below are some images of this layout format: Participant page order by names: Katie Sung Leah Chen Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

Studio Brief 02 - Licence to Print Money | History of Money & Banknotes Research

Money History The word money comes from the Latin 'Moneta' - which is the first Roman coinage that was minted at the temple of Juno Moneta in 344BC. Before coinage, various objects such as cattle, pig's teeth and shells had been used as money. For most of its history money has taken the form of coins made of precious metal. The money has had intrinsic value. Many of the units of modern money recall their origin in amounts of precious metal (e.g the pound sterling was originally the Roman pound (twelves ounces) of silver.) The Beginning of Banking in Britain In Great Britain, the modern age of banking began in 1640 when King Charles I, needed cash to pay the (English) army that he was raising against Scotland ( of which he was also King.)to seized the golf bullion that many merchants and nobles had placed in the Tower of London for safe-keeping. In 1642, a further warfare broke our with the English Civil War between the King and Parliament. London was the stronghol...

OUGD603 | Extended Practice | Brief 02 | Final Design & Evaluation | Ed's Hairdressers Logo Design

Final Design Below are the final designs of both the logo, shop sign mock up, business card mock-ups and product examples. These choices are made by the clients. Business card mock-ups Product mock-ups Hairdresser's store sign mock-up Feedback from client "We were very pleased and satisfied by how quickly and efficiently Katie worked and designed the logo for us. Everything was delivered on time. Katie always communicated very well. We were both impressed with how she incorporated the feedback we gave into her designs, s he always consciously and aware of what we wanted overall, sent many new variations of the logo designs, always referred back to feedback and messaged us for specific information (e.g. Business card enquires) and she was able to explained her designs to us and how it would be much better (i.e. change of the colour scheme). To conclude the final results were great. I would highly recommend Kati...

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