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Design for Screen - The Design Process

The Design Process for the Brief
  • Emotion & experience key element for the designing process of design for screen
  • Problem solving and provoking emotions 
  • Examples of these elements are through adverts and competition brief (John Lewis adverts christmas special)
  • Packaging up a message through a story - which links to what we are doing for a interface design 
  • Experience should be rewarding to the user using the user interface 
  • Enjoyable experience like physical experience (newspaper etc). 
  • Optimising experience 
  • Existing pages which have user interface functions 
  • Personas factions characters - putting yourself in the target audience shoes 
  • Conduct interview, approaches them as observation of using the user interface 
  • Focus groups on views 
  • Identifying advantages / disadvantages of the user interface 
  • Designing for the target audience 
  • Is it for a different country (Globally)? Is it suitable amount of money that people or the target audience afford? Premium, economy etc? Look and feel special or suitable for the target audience 
  • Interface for company, What is the size of the company? How large is the budget? 
  • Invent some characters who would interact with the user interface that you've design 
  • What motivates them, general information? Specific goal? Essential time or day to day experience? 
  • Familiar to the user interface (all ready exists) 
  • Idea generation 
  • Come up with ideas after research 
  • Wire frames, sketches, small animations, mock ups 
  • Demonstrate on how the user interface works or function. 
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