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Studio Brief 02 - Design for Screen

The brief: Create an immersive and engaging screen based user experience for a media of your choice, this could include: Website, App, Streaming service, Title Sequence, Ident's, Onscreen Graphic overlays, etc. 

 Before undertaking this brief you should identify the following: 
  • The Client 
  • The Problem 
  • The target audience 
  • The overarching aim of the project (what are you trying to achieve) 
The role of the communication: Deliver a world class digital experience that engages the audience, how can you maximise the potential of digital devices?
Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.

Use mixed media — A combination of image, audio and video should be used to communicate your message

In identifying and developing your outcome the production decisions should inform, direct and enhance your overall design treatment. You should consider the following:
  • The processes and procedures involved in designing for screen.
  • The relationship between designer and developer.
  • The role and skill set of the developer (and where you would find a developer to work with)
  • Research - what already exists in the design field, how innovative can you be
  • These considerations should be documented on your blog and design boards.

Design with all those consideration in mind, includes after effects (animation) 
Animation prototype - explain how the animation will work, the production of the process and  so on. 

For next week task we need to create our own brief based on 'Design for Screen'. After researching and understanding User interface, we need to make a brief proposal. 
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