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Type in Context - Peer Crits Feedback

In this critique we were put into groups for feedback on Proposals for our Type in context publication. We had to at least come up with a minimum of two idea to present to the critique, once I have the most votes on which idea to do. I will further develop my publication, by thinking about the size of the publication, type of typography, binding method, type of materials used, commercial process, how many pages, how much information and so on.  

My two ideas I had for the type of publication concept was either between:

British & Swiss typography or International Rural Signage. 

Overall most of my peers and tutor preferred the second idea, which is the International Rural Signage. The reason why they preferred this idea more compared to the British & Swiss typography one was because, the concept of showing the modern vs the traditional typefaces has already been done. As well as, the concept of comparing typefaces has been overly used and it is not quite as interesting. In addition, my photos that I captured of Switzerland and the Lake District typefaces were very similar. 

Whilst the International Rural Signage, is more intriguing and unusual kind of publication concept. This is because it is fascinating to see how rural typography and signage has not been modified or altered during the past. Especially for hiking or countryside places where signs or way finding is very important for the users. People in my critique group agreed with my chosen target audience being mainly targeted at adventurers, hikers and historians. They believe it was apportiate to make this type of publication a guide photography book for cafes within the walks as a destination stop (similar to a coffee table book) for these type of users. For the designing side of the publication, they would like to see the book having a wood hard cover. They advise me to look into pyrography designs to help me during my design developing stages when constructing the book. They also guided me to make my publication in a A4 size as my pictures are well taken, it will be good to see both the style of typography and the scenery behind it. Another instruct my tutor gave me was to maybe get some maps of the area and put them next to my pictures to point out to my audience the location the place. And even some red thread to string the photographs to the map. 

In conclusion, I will carry on with my Type in Context International Rural signage type publication. I will follow what my tutor and peers have advise me on during this critique, because of their advise I will be able to commence with developing and experimenting my publication.  

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