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Type in Context Proposal Ideas

During todays session, we were told to write a formal proposal for our critiques on the Type in Context brief. This included:
  • Two ideas we had in mind for the publication?
  • What the purpose of the publication is?
  • The production method? (How quickly can it be produced? How much will it cost? 
  • Who is the target audience for the publication? 
Here are my proposals done, by mind mapping it first then to a formal form for the critiques:


IDEA 01 – Swiss & British Typography

For my Proposal idea for my Type in context publication, is to produce a Graphic Design book about the difference typefaces from the UK and the Swiss (Switzerland). The target audience of this publication will be either Graphic designers/typographers. The purpose of this publication is to inform them the differences of typefaces from different countries, by the use of way finding signage etc. The concept of this will be either the Modern VS Traditional or Swiss VS British. The production methods of building the publication will either be the following, my publication is very photography based so it will be appropriate to print my picture out in glossy paper. Next the construction of the book, this will be either one of the binding methods: section sewn, perfect binding and so on. The cover of the publication will be either a soft to medium paper cover, as it is not going to be use that frequently. It is more of a kind of publication to look at. There might be some foiling embossing on the cover to make it more eye catching and look sophisticated.

IDEA 02 – International Rural Signage
Another proposal idea for my Type in context publication is to create a tourist guidebook for travellers. This is demonstrated through the use of international rural signage, and how in two different countries its rural aesthetic stays the same. The target audience is mainly targeted at adventurers, hikers and historians. The purpose of this publication is to inform the readers that the past rural signage has stayed the same like they have previously. The concept, is supposed to be rural, nature, countryside and traditional visual outlook. For the production methods, again this book is very photography based with a little bit of text notify, where the photo was take, which area is it from etc. Therefore the picture pages will be printed out in glossy paper. For the binding method, I will either be using the following types of binding: saddle stitching, wire binding or spiral binding, this will need to be quite durable for coffee book. For the cover of the publication, I will do a hard cover, either from wood one the I might emboss it will some kind of traditional rural pattern. However, this might b­­­­­e a long progress to make. So an alternative might need to be made.

Down below is spider diagram of my planning: 


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