Design for Screen - Airline Logo Swoop design

Proceeding with the sketches, I have developed them in a digital format via Illustrator. I could not decide if wanted a simple logo icon or just the name itself. Therefore below are some images of testing which logo I will go for. It was quite a difficult decision between the paper plane icon or the word swoop with the long curved dashes. Both looked simple yet eye catching and both were very appropriate for the concept. In the end I decide to go with the name swoop with the long curved dashes under it. Some of my peers advised that I could in corporate the paper plane within the app as a loading screen or an icon for a section in the app.

I then tested the chosen logo against the colour scheme again, in case there might be some change to the design. Overall, the previous chosen colour scheme (blue, purple, gold, white, black and darker blue) was suitable for the phone app.

Here is a reminder of the colour scheme:

Final design of the Airline Logo

Here is the final design of the Airline app (in app form) known as Swoop I have created, this includes the chosen colour scheme and main typeface called Montserrat. The only bit that I have change is joining the letters "oo" closer together by kerning it. It gives the app more character. The gradient blur, conveys a more professional appearance to the app making more appealing to the user to select it, this is strengthened by the colour choice of the app.

Below is an screen shot of experimenting the logo with an app format, following from the wire frame. I can visually see what other changes may be needed for the app to look more realistic.

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