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Design for Screen - Typeface

For the inflight entertainment personal television and inflight phone app. I have research what type of typeface would be the most appropriate for a global target audience. 



  1. Alcubierre is a minimal and geometric sans serif font. Created by Matt Ellis, this font will complement any design it’s part of.
  2. Designed by Rodamir Tinkov, Qanelas has a geometric touch to it. Its available in several weights and is perfect for both headlines as well as normal paragraphs.
  3. A humanist sans serif font, Cloud by Typomancer is incredibly versatile with five weights.
  4. Inspired by the early modernist era, Corbert by Jonathan Hill has optically adjusted circles that give the font clean lines and wonderful legibility.
  5. Unique, designed by Art Maker, might have a retro look, but it still has that rugged modernistic feel to it.
  6. Montserrat typeface, Often compared to Proxima Nova for it’s charming utility, Montserrat is a useful typeface, loved by many web and UI designers.

Emirates & British Airways are top global airlines when travelling long distances, their impressions are very sophisticated, high quality and classy representation. Therefore when collecting and researching colours that deliver this kind of interpretation below is some examples of type of high class colours I will experiment with for the design process. This is a similar approach that I will do when selecting an suitable typeface. Due to researching both global well known airlines, the typeface that they use are both a combination of a sans serif and serif font. Therefore, I will find some typeface which is similar to this sort of style, the typeface should easy, simple and minimalistic as the target audience is a global one. 

 Update
After some feedback from peers, all of them agreed that 'Montserrat' is the most appropriate and suitable typeface for this kind of program. Most comments generally said that it is simple, neat, clean, and easy to read. The slight curve within the typeface give it more character and looks inviting. 












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