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Design for Screen - Emirates & British Airways Airline

Research of existing Airlines
Emirates
Emirates is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai's Investment Corporation of Dubai. It is the largest airline in the Middle East.


Inflight entertainment system
Emirates became one of the first airlines in the world to introduce a personal entertainment system on a commercial aircraft in 1992. All three classes feature a personal in-flight entertainment (IFE) system on Emirates aircraft. There are two types of entertainment system on Emirates: ICE and ICE Digital Widescreen.


Emirates has won the award for best in-flight-entertainment from Skytrax for their ICE system every year since the system's inception in 2003. At present, almost 70% of the fleet has the ice in-flight entertainment and by 2011 the entire Emirates fleet is set to have the system. ICE offers more channels than any other in-flight entertainment system.




ICE (Information, Communication, Entertainment) is the in-flight entertainment system operated by Emirates.


Information
The system is based on the 3000i system from Panasonic Avionics Corporation. ICE provides passengers with a direct data link to BBC News. ICE is the first IFE system to be connected directly to automatic news updates. Exterior cameras located on the aircraft can be viewed by any passenger, through the IFE system, during takeoff, cruise and landing. Emirates was also one of the first airlines to introduce high-speed, in-flight Internet service and offer live international television broadcasts using the same system.


Communication
ICE has a link to an in-flight email server which allows passengers to access, send or receive emails for US$1 per message. ICE also supports a seat-to-seat chat service.


Entertainment
The ICE system includes movies, music, and video games. ICE offers over 600 on-demand movie titles, over 2000 video on demand and prerecorded television channels, over 1000 hours of music and over 100 video-game titles. ICE can be accessed in more than 40 languages including English, French, German, Russian, Spanish, Arabic, Korean, Thai, Italian and Japanese. Since 2003 all entertainment options are available on demand to all classes with options to pause, forward, and rewind them.


Emirates design

Typeface - called EK and is a custom typeface designed exclusively for Emirates, presumably to echo the calligraphic forms of the Arabic in the logo. The colour scheme of Emirates is red and white, this is for their personal trademark.



British Airways
British Airways, often shortened to BA, is the flag carrier and the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest in the United Kingdom behind easyJet.


Inflight entertainment system
BA has a new inflight entertainment system called High Life Entertainment pages, with this new system this makes it even easier for users to browse the wide selection of content that will be available on their flight. They will be able to discover new and exciting developments around Entertainment at British Airways.

A new feature of the site is My Entertainment Plan, where passengers and users can plan what to watch and discover how much entertainment that they can squeeze in for the duration of your flight.



British Airways Design
British Airways typeface is called Mylius Modern.

Corporate typeface developed to a WGL character set for BA. This typeface is a simplified version of Mylius, developed by Rodney Mylius, Robin Nicholas and the team at Monotype.
For BA their colour scheme consist of the colours, blue, red, grey and white. 

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